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Inhabit® · 1 day ago

Field Marketing Manager

Knoxville, TN

Full-time

Hybrid

Mid, Senior Level

4+ years exp

Inhabit is a collective of tech-forward companies serving the residential and short-term rental industries. The Field Marketing Manager will act as the primary marketing partner for assigned franchise markets, responsible for planning and executing local marketing programs to drive revenue and growth in the short-term rental industry.

CommercialProperty ManagementResidentialSaaS

Responsibilities

Act as the day to day marketing partner for your assigned franchise markets; provide coaching, planning, and execution guidance for guest and owner marketing

Train Franchisees on social best practices; support organic content calendars; assist scheduling; brief or traffic creative; and contribute to local content (posts, blogs, emails)

Align local emails and promotions to corporate calendars (events, booking windows, seasonality); ensure targeting, timing, tracking are in place

Partner with central Web/SEO on local site updates, content quality, and performance; surface market insights that inform technical integrations and analytics

Maintain proactive threads with peers, Success Managers, and Franchisees; coordinate with Franchisees to ensure brand standards and campaign cohesion

Monitor core KPIs (bookings, owner leads, event outcomes, engagement); share insights and recommendations to optimize programs by market

Booking and revenue growth aligned with campaign windows

Owner lead generation performance

Consistency and timeliness of deliverables across markets

Qualification

Integrated marketingShort term rental experienceCampaign trackingSocial media marketingEmail marketingSEO practicesEvent marketingAsana experienceCMS toolsCommunication skillsRelationship building

Required

4 to 7 years in integrated marketing (generalist), ideally in short term rental, hospitality, or multi location/franchise environments

Hands on skills across social, content, email, paid media, events, and basic website/SEO practices; comfort working with campaign tracking and analytics

Proven ability to manage multiple markets with tight timelines, vendors, and budgets using standardized processes and checklists

Strong communication and relationship building skills with internal teams and franchise stakeholders; ability to translate brand strategy into local execution

Experience with franchise or multi location marketing

Familiarity with short term rental ecosystem and seasonality patterns

Event calendars, portfolio trackers, and standardized folders

CMS (WordPress)/SEO collaboration tools and analytics dashboards

Social scheduling and email platforms

Asana experience