Propel, Inc · 1 week ago
Lifecycle Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $135K/yr
5+ years expPropel is on a mission to build technology that strengthens the social safety net. The Lifecycle Marketing Manager will optimize and drive performance of Propel’s lifecycle marketing revenue program, translating strategy into execution and collaborating with various teams to enhance user engagement and revenue growth.
AppsFinanceFinancial ServicesFinTech
Responsibilities
Optimizing and driving performance of Propel’s lifecycle marketing revenue program - defining strategy, setting channel mix, and driving growth while maintaining strong user engagement
Translate strategy into executional excellence - partner with our marketplace and healthcare teams to run high-performing promotional campaigns across core channels (email, push, in app), and test new approaches for optimizing and engagement and conversion
Manage and optimize lifecycle marketing performance, including forecasting and reporting performance to leadership and cross-functional partners
Build a high-performing creative engine and developing testing frameworks and workflows that consistently deliver new creative winners
Lead rigorous A/B and incrementality testing, using structured analytics to unearth learnings and drive step-change improvements in performance
Advance our attribution and modeling capabilities by determining the optimal approach for attributing conversions and revenue to lifecycle marketing efforts and how to use modeling and other techniques to optimize performance
Collaborate with marketplace, healthcare, and product teams to drive growth - ensuring cohesive messaging, seamless user journeys, and automating winning strategies to drive growth
Qualification
Required
5-7 years managing lifecycle marketing programs for 500K+ users at consumer-tech companies, particularly mobile apps using a modern CRM tech stack (Braze preferred)
Deep familiarity with email, push, SMS, and in app channels and how to optimize them (Note: Email coding experience is not required, but must understand html/css basics and be able to QA campaigns)
Deep understanding of revenue generation strategies (personalization, retargeting, etc.) and tactics across the customer lifecycle (onboarding, reactivation, etc.)
Strong grasp of lifecycle marketing channel best practices with a trained eye for what wins and why. Track record of building systems and playbooks with creative partners and AI tools to consistently generate high-performing assets across channels
Exceptional analytical thinker —adept at structuring and executing complex analyses to uncover insights, evaluate tradeoffs, and inform high-impact marketing decisions
Clear and persuasive communicator—able to synthesize insights into clear narratives and align stakeholders across marketing, product, data, and finance
Familiar with LCM attribution approaches (e.g. UTM's, holdouts, etc.) and able to speak to the nuances of various attribution approaches
Comfortable managing external agency relationships as well as internal stakeholder relationships with a clear coaching and accountability style
Thrives in high-ownership environments; equally comfortable setting strategy and rolling up sleeves to execute
Benefits
20 Days of PTO
4% 401K match
$10k lifetime spend towards Carrot Fertility
Excellent Medical, Dental and Vision options
Other health and mental health focused benefits and perks
Company
Propel, Inc
Propel is a tech company that’s strengthening the social safety net for people who receive government benefits.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$71.7MKey Investors
Bill & Melinda Gates FoundationNyca PartnersFinancial Health Network
2024-08-28Grant· $3.5M
2022-03-08Series B· $50M
2018-12-14Series A· $12.8M
Leadership Team
Jeff Kaiser
Co-founder and Chief Operating Officer
Ram Mehta
CTO & Co-founder
Recent News
entrevestor.com
2026-01-14
alleywatch.com
2025-12-16
Company data provided by crunchbase