Roblox · 21 hours ago
Senior Software Engineer, Growth Marketing (Ads)
San Mateo, CA, United States
Full-time
Hybrid
Mid, Senior Level
$196K/yr - $242K/yr
3+ years expRoblox is a platform that empowers users to create and connect through immersive digital experiences. They are seeking a Senior Software Engineer to join their Growth Marketing team to build automated systems for ad trafficking and user engagement, while collaborating with cross-functional teams to optimize marketing strategies.
3D TechnologyGamingMetaverseOnline GamesSoftwareVideo Games
Responsibilities
Enable Campaign Automation: Architect systems to programmatically manage ad trafficking, budget allocation, and bid optimization across major ad networks, replacing manual workflows with intelligent, API-driven automation
Automate Creative Workflows: Develop the "Creative Factory"—an AI-driven engine to automatically generate, render, and localize personalized video ads and creative assets
Drive Signal Engineering: Build robust Server-Side Tracking (SST) and Conversion API (CAPI) integrations to ensure data sovereignty and signal resilience in a privacy-first world. Your integrations will provide the critical signals needed to drive better performance for our growth marketing ad campaigns
Build the Data Foundation: Design and implement high-performance data pipelines (using Spark, Airflow, Druid) to unify user data into a single Identity Graph. This system will serve as the "Source of Truth" for all marketing activation, enabling a unified view of users across devices
Engineer Experimentation & Measurement: Build the infrastructure for advanced causal measurement, including Geo-Lift testing and Marketing Mix Modeling (MMM), allowing us to measure the true incrementality of our spend beyond last-click attribution
Collaborate Cross-Functionally: Partner closely with Data Science, Product, and Growth Marketing teams to translate complex business requirements into scalable engineering solutions that manage millions of dollars in marketing spend
Qualification
Required
3+ years of professional software engineering experience, with a track record of delivering high-quality production code in a team environment
Strong coding skills in at least one modern language (e.g., Python, Go, Java, or C#) and experience building scalable microservices or distributed systems
Experience working with modern data stacks and big data processing tools (e.g., Spark, Airflow, Kafka, Flink, or similar). Familiarity with data warehousing concepts is a strong plus
The ability to design systems that are fault-tolerant, high-throughput, and easy to maintain. You understand the trade-offs between consistency, availability, and latency
A willingness to dive into new domains. While experience in AdTech/MarTech is a plus, a passion for building 'Growth Engineering' infrastructure and learning new technologies is most important
Bachelor's degree (or equivalent professional experience) in Computer Science or a related engineering field
Benefits
Equity compensation
Benefits as described on this page
Company
Roblox
Roblox is an online gaming and entertainment platform that offers a shared digital experience that brings people together through play.
1001-5000 employees
H1B Sponsorship
Roblox has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (240)
2024 (111)
2023 (139)
2022 (153)
2021 (91)
2020 (92)
Funding
Current Stage
Public CompanyTotal Funding
$874.45MKey Investors
Andreessen HorowitzAltos Ventures
2024-10-01Post Ipo Equity
2022-04-12Series Unknown· $17.71M
2021-08-11Series Unknown
Leadership Team
David Baszucki
Founder and CEO
Michael Guthrie
CFO
Recent News
2026-01-08
2026-01-08
2026-01-08
Company data provided by crunchbase