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Covered California · 1 day ago

Senior Manager, Marketing Program Management

Sacramento, CA

Full-time

Onsite

Senior Level

$7,872/mo - $9,781/mo

Covered California’s Marketing Division is seeking an experienced leader to drive marketing operations and project management workflows that support key strategic initiatives. The role is critical to delivering impactful campaigns that promote member growth and retention, improve health literacy, and advance new programs that improve member health outcomes.

Financial ServicesHealth CareMarketplace

Hiring Manager

Taylor Steffan

Responsibilities

Provide strategic leadership by guiding team members, assigning and tracking work, and developing policies, processes, and procedures in alignment with Covered California goals

Manage marketing project workflows and oversee implementation, communication, and distribution of campaigns across multiple channels

Lead a team responsible for coordinating cross-functional channels partners, external contractors, and stakeholders to execute marketing efforts effectively and on time

Monitor project timelines, budgets, and resources to ensure operational excellence while delivering measurable outcomes

Provide oversight and project management of vendors including external agency partners (e.g., creative, media, production agencies) and promote collaboration and efficient delivery of services to Covered California

Drive operational improvements that increase efficiency across marketing campaigns and processes

Leverage data analytics and market insights to inform campaign strategies and optimize performance

Qualification

Marketing project managementData analyticsCross-functional team leadershipBudget managementCampaign managementCommunication skillsCollaboration skills

Required

Ability to lead and manage cross-functional teams, fostering collaboration, innovation, and high performance in a fast-paced and dynamic environment

Experienced analytical thinker with the ability to interpret both qualitative and quantitative data to provide actionable insights that improve marketing strategies, campaign performance, and operational efficiency

Demonstrated expertise in managing complex marketing projects, including the development of strategic plans informed by consumer research, and overseeing implementation to drive measurable outcomes

Exceptional communication and collaboration skills, with the ability to build consensus and work effectively with internal teams, external partners, and stakeholders to align efforts and achieve organizational goals