The Conscious Bar · 22 hours ago
Paid Creative Strategist
Miami, FL
Full-time
Hybrid
Senior LevelThe Conscious Bar is reimagining indulgence with their radically clean chocolate products. They are seeking a Creative Strategist to build an advanced paid media creative engine that combines AI and human strategy to drive performance across platforms like Meta, TikTok, and Google.
Food & Beverages
Hiring Manager
Mauricio Gotera
Responsibilities
You are building the •creative engine•, not just one creative calendar
Integrate tools like Motion.app, Gemini agents, auto‑editing AI, unnamed upcoming AI editors to generate, test, and iterate creative
Train, fine‑tune, and evaluate AI models to generate hooks, pacing, and platform variants — not use them as a crutch, but as a multiplier
Build and oversee an internal Agent‑Driven Creative Loop where AI reads feedback (comments, long‑form reviews, competitor signals — including TikTok & Reddit), proposes output, and refines
Define and scale naming conventions , creative taxonomies , version tracking , and test labeling so that every asset is searchable, interpretable, and testable
Create internal processes that automatically queue new variants based on performance drops, spikes, seasonality, and cultural moments
Document and maintain a Playbook for Paid AD Systems that allows anyone on the team to generate platform‑native ads without starting from scratch
Develop high‑level “Long Explainer” messaging for 60–75 sec Meta formats then spin into 30s, 15s, and retargeting variants
Embed platform signals: silent autoplay, 3‑second hook focus, direct call‑to‑action hierarchy, and mobile‑first framing
Own Hook Rate, 15s Hold, ATC Rate, and Purchase Lift as part of creative success KPIs
Map •what good ugly looks like• and when to use it vs. •luxury / obvious ads• — based on algorithm signals
Develop scoring rubrics to decide whether an ad should play up authenticity or polished direct response
Bring in real authority figures (nutritionists, founders, coaches), not just generic UGC talking heads
Build trusted creator pathways where authenticity is our lever — especially for whitelisted campaigns
Brief creators with outputs that are •half AI‑generated• + •half human refined• — so scale meets authenticity
Map creators to •persona clusters• (e.g., health‑driven women 30–45, functional nutrition seekers) instead of follower size
Prioritize early hook mastery and silent autoplay optimization
Set up dashboards that tie creative features (hooks, textures, pacing) to paid outcomes not just impressions
Establish a weekly loop where performance data + AI recommendations drive •what to make next•
Qualification
Required
Experience with tools like Motion, Gemini agents, auto-editing pipelines
Deep working knowledge of Meta Ads, TikTok Ads, and Google
Understand what wins look like on each (hook cadence, CTA timing, creative length benchmarks)
Naming conventions, asset tagging, taxonomy, version control
Build repeatable processes so the team can produce 2–3 system cycles per week without fatigue
Writes hooks that stop, stories that convert, and messages that resonate across diverse paid audiences
Company
The Conscious Bar
The Future of Chocolate is Here! We’re on a mission to challenge the status quo and redefine the role of chocolate by educating people about its true potential: a real superfood that brings peace and satisfaction in knowing that their indulgence is in harmony with their health.
Founded in 2021
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase