Apply on Employer Site

Windsor Fashions · 18 hours ago

CRM, Senior Analyst

Santa Fe Springs, CA

Full-time

Onsite

Senior Level

$110K/yr - $120K/yr

5+ years exp

Windsor Fashions is focused on leveraging data to drive business growth, and they are seeking a Senior CRM Analyst to enhance their customer database. The role involves analyzing customer behavior, developing strategies to improve engagement, and optimizing the customer experience across various channels.

E-CommerceFashionRetail

Responsibilities

Own the quality, governance, and activation of customer and digital data across all channels (stores, e-commerce, app, and emerging social commerce), ensuring accurate tracking, automated reporting, and scalable analytics

Integrate multiple data sources to deliver a unified, cross-channel view of the customer, with clearly defined KPIs spanning digital, retail, and social commerce touchpoints

Lead CRM and customer analytics for weekly business reviews and executive dashboards, translating omnichannel performance trends into actionable recommendations

Partner with CRM, marketing, and retail teams to measure and optimize personalization, lifecycle, and loyalty initiatives across the full customer journey

Develop and maintain customer profiles and behavioral segmentations using lifecycle, transactional, and engagement data across channels (e.g., RFM, lapsed, high-value)

Drive customer-centric marketing strategies that increase retention, lifetime value, cross-sell, and re-engagement across owned, paid, and in-store channels

Conduct advanced analyses including web, app, retail, and media performance; cross-channel behavior; customer lifetime value; ROI; and experimentation results

Collaborate cross-functionally to design and execute a test-and-learn experimentation framework that continuously optimizes the omnichannel customer experience by channel and device

Build measurement frameworks that connect online and social engagement to offline behavior, quantifying the impact of digital and social commerce activity on e-commerce and store sales

Translate complex, cross-channel data into clear, compelling insights for non-technical stakeholders to support strategic and commercial decision-making

Qualification

Data analysisCRM experienceData visualizationSQLGoogle AnalyticsAptosAlteryxMS OfficeCreative thinkingInterpersonal skillsOrganizational skillsLeadership skills

Required

Bachelor's Degree or similar expertise and experience required

Demonstrated experience conducting in-depth analysis of various marketing channels, including but not limited to, email, organic social, paid social/digital, SEM/SEO, and retail stores etc

Strong analytical and data visualization skills

Experience with Aptos and Alteryx; experience with other CRM products a plus

Data management utilizing SQL or Python

Google Analytics expertise

5+ years of marketing analyst experience in a dynamic, data-driven environment, preferably in fashion retail

Strong computer skills particularly MS Office (Strong Excel and PowerPoint skills are necessary)

Ability to work under tight deadlines, deal with diverse levels of personnel in a multi-functional environment

Ability to work independently, under general direction, and create organized work plans and output requirements in a timely fashion

Demonstrate creative thinking and good business judgment

Ability to be flexible, multi-task, have strong organizational, communication and leadership skills to meet strict deadlines and manage multiple projects

Must have strong interpersonal skills and the ability to deal with all levels of management