The RealReal · 1 day ago
Senior Influencer Marketing Manager
Austin, TX
Full-time
Onsite
Senior Level
$135K/yr - $160K/yr
5+ years expThe RealReal is the world’s largest online marketplace for authenticated, resale luxury goods. As the Influencer Marketing Manager, you will drive customer growth and brand engagement through overseeing affiliate marketing and performance influencer initiatives, optimizing partnerships, and scaling revenue.
E-CommerceFashionLifestyleMarketplace
Responsibilities
Strategize and Scale: Design, execute, and continuously optimize high-impact, performance-focused influencer programs and affiliate marketing campaigns to maximize new customer growth and high-quality content generation
Cultivate the Network: Identify, recruit, and onboard a high-volume network of micro and mid-tier creators across key platforms (e.g., Instagram, TikTok, YouTube) who authentically embody The RealReal's luxury brand values
Program Ownership: Directly manage and scale key performance influencer and affiliate marketing channels, developing and driving strategies that convert efficiently
Cross-Functional Alignment: Act as a critical partner to internal teams (e.g., Marketing, Brand, Merchandising) to align influencer strategies with key business moments, including new product drops and major promotional campaigns
Data-Driven Optimization: Analyze creator and affiliate performance data, proactively identifying trends and implementing data-driven strategies for continuous optimization and increased return on investment (ROI)
Reporting & Insights: Own and deliver clear, concise channel performance reporting, translating content effectiveness and key learnings into actionable insights for leadership and relevant stakeholders
Competitive Intelligence: Maintain an up-to-date view of competitor influencer and affiliate activities and market trends to ensure The RealReal's program maintains a best-in-class, competitive edge
Qualification
Required
5-8+ years of hands-on experience in influencer marketing, affiliate marketing, or partnership marketing
Proven track record managing affiliate marketing programs and performance-based micro to mid-tier influencers, gifting programs, and high-volume creator programs that have driven measurable growth for a business
Proficiency with influencer management and/or affiliate platforms (e.g., ShopMy, LTK, CreatorIQ, Impact Radius, or similar)
Demonstrated ability to translate creative vision into tangible results, blending compelling storytelling and authentic brand alignment with a highly hands-on execution style
Ability to interpret complex performance metrics (e.g., impressions, engagement rate, conversion rate) and make informed, data-driven decisions
Meticulous attention to detail, with success in campaign management, thorough content review, and budget optimization
Possesses excellent communication and interpersonal skills, capable of building genuine relationships with creators and working effectively cross-functionally
Preferred
Experience in luxury, fashion, ecommerce, or resale
Benefits
Bonus program
Incentive pay
Benefits
Company
The RealReal
The RealReal is an online marketplace for authenticated and consigned luxury goods.
1001-5000 employees
H1B Sponsorship
The RealReal has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (10)
2023 (10)
2022 (14)
2021 (8)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$356.87MKey Investors
GreyLion CapitalGreat Hill PartnersGreenspring Associates
2019-06-28IPO
2019-03-01Series H· $70M
2018-07-25Series G· $115M
Leadership Team
Rati Levesque
President & CEO
Frank Zhu
Chief Analytics Officer
Recent News
2026-01-08
2026-01-03
2025-11-27
Company data provided by crunchbase