Senior Influencer Marketing Manager jobs in United States
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The RealReal · 1 day ago

Senior Influencer Marketing Manager

positionBellflower, CA
timeFull-time
remoteOnsite
senioritySenior Level
money$135K/yr - $160K/yr
date5+ years exp

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, and they are seeking a Senior Influencer Marketing Manager to drive customer growth and brand engagement. This role involves overseeing affiliate marketing and performance influencer initiatives, optimizing partnerships, and building a high-volume network of creators to deliver on performance targets in the luxury resale market.

E-CommerceFashionLifestyleMarketplace
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H1B Sponsor Likelynote

Responsibilities

Strategize and Scale: Design, execute, and continuously optimize high-impact, performance-focused influencer programs and affiliate marketing campaigns to maximize new customer growth and high-quality content generation
Cultivate the Network: Identify, recruit, and onboard a high-volume network of micro and mid-tier creators across key platforms (e.g., Instagram, TikTok, YouTube) who authentically embody The RealReal's luxury brand values
Program Ownership: Directly manage and scale key performance influencer and affiliate marketing channels, developing and driving strategies that convert efficiently
Cross-Functional Alignment: Act as a critical partner to internal teams (e.g., Marketing, Brand, Merchandising) to align influencer strategies with key business moments, including new product drops and major promotional campaigns
Data-Driven Optimization: Analyze creator and affiliate performance data, proactively identifying trends and implementing data-driven strategies for continuous optimization and increased return on investment (ROI)
Reporting & Insights: Own and deliver clear, concise channel performance reporting, translating content effectiveness and key learnings into actionable insights for leadership and relevant stakeholders
Competitive Intelligence: Maintain an up-to-date view of competitor influencer and affiliate activities and market trends to ensure The RealReal's program maintains a best-in-class, competitive edge

Qualification

Influencer marketingAffiliate marketingPerformance metrics analysisCreative storytellingCampaign managementCommunication skillsLuxury market experienceEcommerce experienceInterpersonal skillsAttention to detail

Required

5-8+ years of hands-on experience in influencer marketing, affiliate marketing, or partnership marketing
Proven track record managing affiliate marketing programs and performance-based micro to mid-tier influencers, gifting programs, and high-volume creator programs that have driven measurable growth for a business
Proficiency with influencer management and/or affiliate platforms (e.g., ShopMy, LTK, CreatorIQ, Impact Radius, or similar)
Demonstrated ability to translate creative vision into tangible results, blending compelling storytelling and authentic brand alignment with a highly hands-on execution style
Ability to interpret complex performance metrics (e.g., impressions, engagement rate, conversion rate) and make informed, data-driven decisions
Meticulous attention to detail, with success in campaign management, thorough content review, and budget optimization
Possesses excellent communication and interpersonal skills, capable of building genuine relationships with creators and working effectively cross-functionally

Preferred

Experience in luxury, fashion, ecommerce, or resale

Benefits

Bonus program
Incentive pay
Benefits

Company

The RealReal

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The RealReal is an online marketplace for authenticated and consigned luxury goods.
dateFounded in 2011
location
San Francisco, California, USA
people-size1001-5000 employees
web-link
http://www.therealreal.com

H1B Sponsorship

The RealReal has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (10)
2023 (10)
2022 (14)
2021 (8)
2020 (6)

Funding

Current Stage
Public Company
Total Funding
$356.87M
Key Investors
GreyLion CapitalGreat Hill PartnersGreenspring Associates
2019-06-28IPO
2019-03-01Series H· $70M
2018-07-25Series G· $115M

Leadership Team

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Rati Levesque
President & CEO
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Frank Zhu
Chief Analytics Officer
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Recent News

Digiday
Here are the 2025 brand winners and losers of tariffs
2026-01-08
PYMNTS.com
Luxury Consumers Turn to Outlet Stores and New Brands Amid Rising Prices
2026-01-03
Morningstar.com
Even thrift stores are holding Black Friday sales as Americans seek holiday bargains
2025-11-27
Company data provided by crunchbase