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TikTok · 16 hours ago

Product Marketing Manager, Gaming

New York, United States

Full-time

Onsite

Mid, Senior Level

$103K/yr - $245K/yr

5+ years exp

TikTok is the leading destination for short-form mobile video. They are seeking a Product Marketing Manager for Gaming to develop go-to-market strategies, collaborate with cross-functional teams, and drive business outcomes for mobile gaming advertisers.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Based on a strong knowledge of trends in the mobile marketing industry particularly in Mobile Gaming and App Service, affect the strategy/direction of product solutions

Partner with Sales leadership, Business Marketing, Global and Regional Product Marketing Managers to set long-term objectives and develop go-to-market strategies for mobile app ads adoption and growth

Collaborate with our gaming product and solutions team to build customer-centric solutions for our mobile gaming advertisers globally

Partner with cross functional teams and regional product marketing teams to develop programs through the lens of clients, ultimately driving business outcomes for our clients and be accountable for ad revenue growth in close alignment with Sales

Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development for growth of the gaming business

Qualification

Product marketingMobile gaming knowledgePerformance marketingApp measurement solutionsAnalytical skillsCommunication skillsPresentation skills

Required

BA/BS degree or above

5+ years of product marketing or product management experience with digital ad products, specifically in performance marketing

Strong knowledge of mobile gaming, app measurement industry and solutions (SDK, SKAN, 1P/3P app ads attribution, MMP etc.) and experience working on qualitative and quantitative measurement of app performance marketing campaigns

Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences

Preferred

Gaming experience with a technology company, media agency, consulting firm preferred

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)