TEAM · 1 day ago
Key Account Manager
TEAM is an award-winning experiential marketing agency that develops and executes creative marketing campaigns. The Key Account Manager will be responsible for building strong relationships with key accounts, expanding distribution, and driving brand growth through effective market execution and account management.
Marketing & Advertising
Responsibilities
Call on key On and Off premise accounts (25% on, 75% off-premise)
Responsible for developing strong relationships, building brand awareness with the ultimate goal of expanding distribution in the independent off-premise and on-premise channels
Increasing volume growth/placements and assisting Distributor partner in attaining our objectives
Utilize sales report to measure brand performance within your accounts, contribute to analysis and recommendations arising within territory
Partner with distributor sales representatives as needed
Work closer to maintain Top Volume accounts, reduce losses while prioritizing driving growth in the region
Deliver on defined KPI goals related to placement, market availability, visibility, and quality of execution within critical account channels
Employ highly disciplined selling approach to gain new points of distribution and increase rate of sale within a targeted list of key independent retail and on-premise accounts designed to influence the broader market by emphasizing product placement, quality, and brand-specific programming where applicable
Identify and pursue new opportunities for brand growth, leading effective collaboration and engagement with local distributor sales force to drive sales volume and increase market penetration in defined territories
May include some travel for seasonal territories near/around main market area
Initiate and execute customized premium programming at showcase accounts to escalate target consumer consideration, trial, and purchase
Champion the brand and socialize the brand’s unique story with account decision makers, service staff, distributor sales force, and trade influencers by educating brand history and values, intrinsic qualities, and proper serving rituals
Manage budgets, tactical resources, and tools to maximize returns throughout the year
Assume the role of “Brand Expert/Ambassador” for all consumer and account related activities, building authentic and enduring relationships with social influencers and key opinion leaders to elevate brand perception and image while also leveraging opportunities to increase sales
Elevate lines of communication across the network of distributor and brand personnel by owning the brand’s message, amplifying strategic wins, and identifying challenges with a solution-based approach
Exemplify the positive attributes of being a team player and team builder with all related sales personnel, cross-functional agencies, and local/national counterparts
Manage daily and weekly performance via internal tracking system, and effectively communicate results to identified stakeholders on a regular cadence
Deliver on all administrative duties in a thorough and timely matter as defined and requested by upper management
Qualification
Required
Call on key On and Off premise accounts (25% on, 75% off-premise)
Responsible for developing strong relationships, building brand awareness with the ultimate goal of expanding distribution in the independent off-premise and on-premise channels
Increasing volume growth/placements and assisting Distributor partner in attaining our objectives
Utilize sales report to measure brand performance within your accounts, contribute to analysis and recommendations arising within territory
Partner with distributor sales representatives as needed
Work closer to maintain Top Volume accounts, reduce losses while prioritizing driving growth in the region
Deliver on defined KPI goals related to placement, market availability, visibility, and quality of execution within critical account channels
Employ highly disciplined selling approach to gain new points of distribution and increase rate of sale within a targeted list of key independent retail and on-premise accounts designed to influence the broader market by emphasizing product placement, quality, and brand-specific programming where applicable
Identify and pursue new opportunities for brand growth, leading effective collaboration and engagement with local distributor sales force to drive sales volume and increase market penetration in defined territories
May include some travel for seasonal territories near/around main market area
Initiate and execute customized premium programming at showcase accounts to escalate target consumer consideration, trial, and purchase
Champion the brand and socialize the brand's unique story with account decision makers, service staff, distributor sales force, and trade influencers by educating brand history and values, intrinsic qualities, and proper serving rituals
Manage budgets, tactical resources, and tools to maximize returns throughout the year
Assume the role of 'Brand Expert/Ambassador' for all consumer and account related activities, building authentic and enduring relationships with social influencers and key opinion leaders to elevate brand perception and image while also leveraging opportunities to increase sales
Elevate lines of communication across the network of distributor and brand personnel by owning the brand's message, amplifying strategic wins, and identifying challenges with a solution-based approach
Exemplify the positive attributes of being a team player and team builder with all related sales personnel, cross-functional agencies, and local/national counterparts
Manage daily and weekly performance via internal tracking system, and effectively communicate results to identified stakeholders on a regular cadence
Deliver on all administrative duties in a thorough and timely matter as defined and requested by upper management
Preferred
Bachelor's degree or higher from an accredited institution preferred
Minimum of 5 years of experience in sales, and/or F&B management, preferably in beer/wine/spirits
Experience selling in independent retail (bodega, local liquor, luxury markets) is preferred
Enthusiastic, entrepreneurial, self-disciplined, and driven team player with the ability to solve problems, take initiative, think innovatively and make fast paced decisions with a degree of autonomy while prioritizing the best interests of the group over personal gains
Proficient computer skills including Microsoft Outlook, Word, Excel, and PowerPoint