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HIP Creative · 1 week ago

Director of Sales (Orthodontic & Dental Marketing Agency)

Cantonment, US

Full-time

Hybrid

Lead/Staff, Director/Executive

$130K/yr - $150K/yr

5+ years exp

HIP Creative is a leading marketing agency serving the orthodontic and dental industries. They are seeking a Director of Sales to lead revenue performance across two brands, build scalable sales systems, and partner with marketing to drive growth. The role involves coaching sales representatives, managing forecasting, and ensuring pipeline performance.

AdvertisingEmail MarketingLead GenerationSEOWeb DesignWeb Development

Growth Opportunities

Responsibilities

Own achievement of annual revenue targets

Build and maintain accurate forecasting in HubSpot with a target variance of less than 10%

Provide weekly pipeline updates to the CEO and contribute to leadership reporting

Develop and manage territory plans for two brands with distinct value propositions

Lead weekly pipeline reviews and 1:1s with each team member

Ensure team members achieve quota consistently using documented sales methodologies

Maximize closer schedules and talk time; identify and solve for gaps in real-time

Design prospecting requirements for closers during non-call time with clear daily/weekly activity standards

Build HubSpot tracking systems and dashboards for all sales activity

Partner with marketing to ensure campaigns deliver the required ROAS

Hold marketing accountable for lead quality and volume; create tracking to distinguish internal database vs. external lead generation

Ensure SDRs have a consistent flow of qualified leads to work

Provide active mentoring and real-time coaching to closers and SDRs

Step in to close deals when needed: coverage for absences, strategic opportunities, or deal velocity support

Develop and document sales playbooks, talk tracks, and objection handling for two brands

Ensure closers have documented plans before each trade show (target accounts, meeting goals, conversation starters)

Require same-day lead entry and activity logging in HubSpot from events

Travel to key industry events to maximize ROI and coach the team on-site

Qualification

B2B salesHealthcare services experienceHubSpot expertiseSales team managementCoaching mindsetMulti-brand sales managementAccountability systemsClosing experienceSales playbooks developmentFast-paced environment

Required

5-7+ years in B2B sales with healthcare services experience required; dental, orthodontic, or medical practice marketing strongly preferred

3+ years managing sales teams, including both closers and SDRs

Deep HubSpot expertise: pipeline management, reporting, activity tracking, and forecasting (this is non-negotiable)

Proven track record in building accountability systems and activity-based management frameworks

Recent closing experience: You can personally step in and win deals, not just manage others

Experience managing multi-brand or multi-product sales motions

Strong coaching mindset with demonstrated ability to develop sales talent

Comfortable in a fast-paced, growth-oriented environment

Willingness to travel to trade shows (10-12 per year) and team locations as needed

Preferred

Experience with ROI guarantee or performance-based sales models

Background in a marketing agency or professional services sales

Experience building sales functions from scratch (vs. inheriting established teams)

Benefits

401(k) matching

Dental Insurance

Health Insurance

Vision Insurance

Life Insurance

PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days)