QuaverEd · 1 day ago
Performance Marketing Specialist
Nashville,TN,US
Full-time
Hybrid
Entry, Mid Level
$62K/yr - $67K/yr
2+ years expQuaverEd is a company focused on educational solutions, and they are seeking a Performance Marketing Specialist to optimize their website experiences for lead generation and marketing performance. This role involves analytical insight, SEO strategy, and conversion rate optimization to enhance user engagement and drive measurable growth outcomes.
E-LearningMusic
Responsibilities
Support the ongoing management, maintenance, and optimization of QuaverEd’s websites to improve lead generation, trial conversion, and overall performance
Conduct website audits, QA testing, and documentation to ensure accuracy, usability, and continuous improvement
Analyze website, funnel, and trial performance data to identify trends, issues, and opportunities for optimization
Develop, maintain, and present dashboards and recurring performance reports for marketing leadership, highlighting insights and trends
Support the planning, execution, and analysis of A/B tests and conversion rate optimization (CRO) initiatives to improve conversion rates, engagement, and lead quality
Apply data-driven insights to support ongoing testing and optimization efforts
Execute and refine on-page SEO strategies, including metadata updates, keyword optimization, internal linking, and content enhancements
Use SEO and analytics tools to monitor rankings, site performance, and competitive benchmarks, translating insights into actionable recommendations
Monitor emerging best practices for optimizing content visibility within AI-powered search and answer platforms (e.g., ChatGPT, Gemini, Claude), and support website and content updates accordingly
Collaborate closely with the Web Design & Digital Marketing Assistant by providing input and recommendations on layout, UX, and optimization needs
Partner with Email and Campaign teams to align website experiences with broader marketing initiatives and trial follow-up strategies
Stay current on website optimization, analytics, SEO, and digital marketing best practices, applying new approaches where appropriate in support of team goals
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, Analytics, or a related field required
2–4 years of experience in digital marketing, website management, SEO, analytics, or growth-focused marketing roles
Strong understanding of website optimization, lead funnels, and user experience (UX) principles
Demonstrated ability to analyze complex data and apply judgment to develop actionable recommendations
High level of professionalism, initiative, and attention to detail
Ability to manage multiple priorities and meet deadlines in a fast-paced environment
Proficiency with WordPress or similar content management systems (CMS)
Experience with Google Analytics (GA4), Google Search Console, Google Tag Manager, Looker Studio, or similar analytics and reporting tools
Working knowledge of SEO best practices, including keyword research, on-page optimization, and performance analysis
Experience using SEO tools such as Semrush or similar platforms
Familiarity with A/B testing tools and conversion rate optimization (CRO) methodologies
General comfort working with basic HTML/CSS and website troubleshooting preferred
Proficient with Google Workspace (Docs, Sheets, Slides, Drive, and Gmail)
Analytical, adaptable, detail-oriented, and committed to continuous improvement
Benefits
80 hours of vacation per year with an increase after 3 years
12 paid holidays
60 hours of sick leave
Subsidized health care up to $9,000 per year
A 401(k) program with no participation fees
Full employer paid basic life
Fertility
Health advocate
Teladoc
Identity theft
A collegial, supporting atmosphere
Company
QuaverEd
QuaverEd provides educators and administrators with digital curricula to teach music, readiness skills, health, and physical education.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Michael Ristori
Chief Financial Officer & Managing Director of Customer Service
Company data provided by crunchbase