KPA · 1 week ago
Paid Media Manager
United States
Full-time
Remote
Mid Level
$80K/yr - $90K/yrKPA is a leading provider of Workforce Compliance software and consulting services, dedicated to helping clients maintain workplace safety. They are seeking a strategic, data-driven Paid Media Manager to oversee their paid advertising ecosystem, manage multi-channel campaigns, and collaborate cross-functionally to align media strategies with business priorities.
ConsultingSoftware
Responsibilities
Develop channel strategy: LinkedIn, Google Ads, display/programmatic, retargeting, social (Facebook, YouTube)
Build audience segmentation and targeting: job titles, industries, account lists, lookalikes, intent data
Create and manage campaigns aligned to Primary, Secondary, and Evergreen initiatives
Write ad copy and coordinate creative development (working with Graphic Designer)
Manage budgets, bids, and pacing across channels
Conduct A/B testing: ad creative, messaging, targeting, landing pages
Optimize campaigns weekly based on performance data
Manage vendor relationships: ad platforms, agencies, DSPs
Research and recommend industry publications for advertising (Safety+Health, EHS Today, ISHN, etc.)
Negotiate media buys and sponsorships
Coordinate creative production for print/digital ads
Measure publication effectiveness and ROI
Build landing pages for campaigns (working with Marketing Coordinator)
Conduct conversion rate optimization (CRO): A/B testing headlines, CTAs, forms, layouts
Implement tracking: UTMs, conversion pixels, attribution
Partner with Marketing Automation Manager on form strategy and lead routing
Cost per MQL and cost per SQL by channel
Paid channel contribution to pipeline and revenue
Conversion rates (CTR, form fill, MQL)
Return on ad spend (ROAS)
CAC payback period
Qualification
Required
Bachelor's degree in related field such as business or marketing, or equivalent experience
Expert-level knowledge of LinkedIn Campaign Manager and Google Ads
Experience with programmatic/display advertising platforms
Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment
Excellent written and verbal communication skills, with an ability to succinctly communicate complex technical concepts to a broad audience
Ability to measure success in driving engagement and effectively communicating key metrics
Self-motivated, able to work autonomously and collaborate with remote teams, and is adaptable to changing priorities
Ability to coordinate efforts cross-functionally to achieve positive end results
Benefits
Medical
Dental
Vision
Flexible Spending Accounts
PTO
Paid and Floating Holidays
401k with Company match and immediate vesting
Company-funded Life Insurance
Employee Assistance Programs
No-cost Mental Health Benefits
Company
KPA
KPA provides Environment, Health & Safety (EHS), HR Management, and Finance & Insurance compliance software and services to companies.
Founded in 1986
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$5M2018-08-08Acquired
2011-10-17Private Equity· $5M
Leadership Team
Michael Bruns
Chief Executive Officer
Recent News
Company data provided by crunchbase