ThreadBeast · 23 hours ago
Performance Creative Strategist
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $160K/yr
3+ years expThreadBeast is seeking a Performance Creative Strategist to own the paid creative strategy for the company. This role involves generating insights, forming hypotheses, and guiding creative direction across various performance channels to enhance CAC efficiency.
ApparelDeliveryE-CommerceFashionRetailShopping
Responsibilities
Own the paid creative strategy across performance channels (Meta, TikTok, Google; others as applicable)
Develop structured, testable creative hypotheses informed by performance data, consumer behavior, and platform best practices
Develop and share a weekly creative insights report that directly informs the following week’s creative hypotheses, briefs, and testing priorities
Build and maintain hook, angle, format, creator POV, and objection frameworks to guide testing
Define what is being tested, why it matters, and what success looks like before assets are produced
Ensure creative exploration is disciplined and aligned with CAC constraints
Translate insights into clear, actionable creative briefs for Creative Operations, Producers, and external partners
Brief in new concepts that are grounded in performance learnings, not subjective taste
Provide strategic creative feedback to ensure assets align with hypothesis intent and conversion goals
Partner closely with Creative Ops to prioritize what gets produced each cycle
Ensure creators and partners understand what 'paid-usable' creative looks like
Analyze paid creative performance data including CTR, thumb-stop rate, CPA, CVR, and CAC contribution
Produce weekly and monthly creative performance readouts using platform data, Slides, and Sheets
Identify winning and losing creative patterns across hooks, angles, formats, creators, and offers
Synthesize insights into clear recommendations that directly inform what we produce next
Increase the team’s creative hit rate over time (more winners, fewer wasted tests)
Define testing frameworks that allow creative to earn spend quickly or exit fast
Support weekly scale / iterate / kill decisions on all paid creative
Ensure inefficient creative does not silently erode CAC
Partner with Paid Media to align creative strategy with spend allocation decisions
Continuously improve learning velocity without increasing production waste
Work closely with Performance Marketing, Creative Operations, Creative Producers, and external partners
Serve as the insight owner in the creative ↔ performance loop
Participate in creative ideation and brainstorming sessions as a strategic lead
Present creative strategies, learnings, and recommendations confidently to senior stakeholders
Stay current on platform trends, creative best practices, and competitive patterns — filtering signal from noise
Qualification
Required
3–6+ years of experience in performance creative strategy, growth marketing, or paid media insight roles
Strong understanding of paid social and digital acquisition channels (Meta, TikTok, Google)
Deep familiarity with creative KPIs and how creative impacts performance outcomes
Proven ability to translate data, trends, and consumer insights into creative direction
Confident communicator and presenter, comfortable working with senior stakeholders
Highly structured thinker who values hypothesis-driven decision-making
Creative instincts paired with strong analytical judgment
Does not need to design, edit, or produce assets (hands-on execution is a plus, not a requirement)
Company
ThreadBeast
Threadbeast is an e-commerce platform for buying multibrand fashion apparel for men and women.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Uday Singh
Co-Founder
Recent News
Company data provided by crunchbase