MobilityWorks · 1 week ago
Vertical Marketing Manager
Richfield, OH, US
Full-time
Onsite
Senior Level
$90K/yr - $120K/yr
5+ years expMobilityWorks serves the disabled community with wheelchair accessible vehicles, and they are seeking a Vertical Marketing Manager to align marketing strategies with business objectives. This role is responsible for driving results across vertical market segments and managing marketing initiatives to enhance brand presence and customer engagement.
AutomotiveManufacturing
Responsibilities
Develop and implement tailored marketing strategies for each vertical segment, ensuring alignment with business goals and target audiences
Drive collaboration between vertical teams, regional marketing, and commercial operations to maintain strategic cohesion
Lead integrated marketing campaigns that elevate brand presence and support sales objectives
Champion market expansion efforts by leveraging industry insights and customer feedback
Oversee CRM management from the marketing perspective, working closely with IT and Operations to ensure accurate data tracking and optimal use of customer insights for engagement strategies
Manage lead generation activities and collaborate with sales teams to nurture prospects throughout the funnel
Develop targeted campaigns to support sales and account teams in achieving revenue growth
Identify and cultivate close relationships with key customer and account contacts
Lead website strategy, SEO optimization, and website rebuild projects for vertical market segments
Coordinate with developers and content creators to ensure site performance and user experience goals are met
Drive digital campaign execution, including PPC, email marketing, and automation workflows working with Digital Marketing counterparts to achieve campaign success
Working with marketing counterparts, curate each brand’s presence on social platforms, tailoring messaging to distinct audiences and providing content topics for all SBUs
Monitor engagement, performance metrics, and trend analysis to optimize digital outreach
Lead marketing relationships with vendors to leverage co-branding opportunities, MAP pricing etc
Organize photoshoots and maintain digital asset libraries with Canto
Manage trademark registrations and compliance for all brands
Oversee the creation and maintenance of branded materials, including sell sheets, uniforms, vehicle graphics, and promotional items
Manage business unit branding projects, including logos, signage, and floor plans
Conduct market research, monitor competitive activity, and assess evolving customer needs
Gather intelligence on industry trends, competitors, and emerging market opportunities. Make predictive and reactive recommendations for strategic market plans
Establish and manage marketing budgets for each vertical market segment and SBU
Track spending, optimize resource allocation, and report financial performance to leadership
Monitor campaign performance and leverage analytics for continuous optimization
Align marketing strategies with sales, product, and customer success objectives
Coordinate with supply chain teams to synchronize marketing efforts with inventory and promotions
Champion organizational values to inspire teamwork and high-impact marketing initiatives
Qualification
Required
5-10 years experience in marketing with emphasis on digital marketing
Strong analytical skills to interpret data and market trends, enabling informed decision-making and strategic planning
Proficiency in using analytics to assess campaign performance and ROI
Knowledge of digital marketing tools and platforms, including CRM systems (Sales Force/Account Engagement), SEO tools, PPC advertising solutions, and marketing automation technologies
Ability to quickly adapt to new technologies and innovations
Ability to develop innovative marketing strategies and content that capture attention and resonate with target audiences
Excellent verbal and written communication skills to convey ideas clearly and effectively across various digital channels and to multiple audience segments
Strong project management skills to oversee and coordinate multiple campaigns simultaneously, ensuring timely and successful execution
Leadership skills to inspire and mentor the team, alongside collaboration capabilities to work effectively with cross-functional teams for integrated marketing efforts
The capacity to adapt to rapidly changing digital landscapes and market conditions, embracing flexibility in approach and strategy
Bachelor's degree in marketing, Business Administration, Marketing, Communications, or a related field is required
Preferred
Expertise in vertical segmentation and strategy
A master's degree
Company
MobilityWorks
MobilityWorks is an automotive company that offers wheelchairs and adaptive equipment.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Flexpoint Ford
2018-09-20Private Equity
Leadership Team
Bryan Everett
Chief Executive Officer
Recent News
Company data provided by crunchbase