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Independent Bank · 2 months ago

Marketing Analyst Intern, Summer 2026

Grand Rapids, Michigan, United States

Internship

Onsite

Intern

Start in 2026 Summer

Independent Bank is seeking Marketing Analyst interns for their 2026 Internship program. Interns will collect and analyze marketing data, develop dashboards, and collaborate with marketing teams to optimize initiatives and improve campaign performance.

BankingCommercialFinanceFinancial ServicesLendingMortgageOnline AuctionsRetail

Responsibilities

Collect, analyze, and interpret large sets of marketing and customer data to identify trends, patterns, and actionable insights that support data-driven decision making and strategic planning

Develop and produce regular dashboards and reports to provide actionable insights and support marketing strategy and decision-making

Collaborate with marketing teams to measure campaign performance, deliver actionable recommendations, and optimize marketing initiatives for improved results

Use statistical techniques and tools such as Tableau, Looker Studio, Google Analytics, HubSpot, Google Ads, N8N, SSMS, MS Excel to present findings to stakeholders

Monitor and evaluate key metrics related to customer acquisition, retention, and engagement to assess performance and identify opportunities for improvement

Support data-driven marketing projects by designing and executing experiments and A/B tests to evaluate strategies and optimize outcomes

Maintain data accuracy and integrity by conducting regular data audits and performing data cleaning tasks