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Boston Scientific · 20 hours ago

Principal Marketing Automation Manager

US-MN-Arden Hills

Full-time

Hybrid

Senior Level, Lead/Staff

$99K/yr - $188K/yr

5+ years exp

Boston Scientific is a leader in medical science dedicated to solving important health industry challenges. The Principal Marketing Automation Manager will lead the strategy and execution of advanced marketing automation initiatives to enhance customer experiences, leveraging technologies like Salesforce Marketing Cloud and collaborating with cross-functional teams to achieve enterprise goals.

Health CareMedicalMedical Device

No H1B

Responsibilities

Drive the vision for marketing automation capabilities, aligning with organizational priorities and customer engagement strategies

Show up as a subject matter expert to guide stakeholders and decision-making on technology adoption and campaign design

Responsible for execution, in partnership with IT, of complex, multi-channel campaigns and customer journeys

Implement advanced segmentation and personalization strategies in collaboration with marketing managers and business analysts

Support program builds by attending and clarifying business asks in backlog grooming sessions and validating accuracy and consumer experience in user acceptance testing

Monitor performance and partner closely with marketing analytics team to identify opportunities for optimization

Translate business needs into nuanced user stories and acceptance criteria for IT; manage functional requirements and fit–gap decisions

Create clear process documentation, workflow maps, and enablement materials for business and technical stakeholders

Uphold data privacy, consent management, and security protocols

Be a connector of tech, tools, and functionality

Partner with IT and analytics teams to strategically integrate data sources, align processes, and move in tandem to complete projects

Facilitate cross-BU alignment by sharing learnings, standards, and reusable patterns

Activate 3rd party tools and technologies that enhance marketing automation capabilities (e.g. Salesforce Marketing Cloud, Formstack, Interaction Studio, ShowPad, etc.)

Qualification

Salesforce Marketing CloudMarketing automationCustomer data managementJourney orchestrationLead scoringOmnichannel testingStakeholder engagementVendor managementContinuous improvementCommunication

Required

Bachelor's degree in Marketing, Information Technology, or related field

A minimum of 5 years in marketing automation, senior business analysis, or Salesforce Marketing Cloud implementations (Marketo/Eloqua experience also relevant)

Demonstrated expertise in Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile/Ad Studio), with hands-on experience building advanced campaigns

Strong understanding of customer data management, segmentation, CDP/Data Cloud concepts, data quality, and consent

Proven ability to lead complex projects, influence cross-functional teams, and deliver outcomes in a matrixed environment

Excellent communication, stakeholder engagement, and vendor management skills

Track record of continuous improvement, scalability, and innovation

Preferred

Experience with journey orchestration, lead scoring, and omnichannel testing/optimization

Familiarity with workflow visualization technologies (like Visio) and user story writing

Working knowledge of consent and data privacy best practices

Experience with Sales Cloud/CRM, form building, AI, and web content strategy

Benefits

Relocation assistance is not available for this position at this time.

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).