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DLC Management Corp. · 1 day ago

Marketing Events Manager

Fort Myers, FL

Full-time

Hybrid

Entry, Mid Level

$80K/yr - $85K/yr

2+ years exp

DLC Management Corp. is a leading owner and operator of open-air retail shopping centers, known for its strong culture and commitment to employee development. They are seeking a Marketing Events Manager to lead marketing strategy, event programming, and community engagement, driving brand visibility and customer engagement through creative campaigns and partnerships.

Real Estate

Responsibilities

Develop and execute center-wide marketing plans that drive traffic, engagement, and sales

Plan and launch consumer promotions, advertising, digital campaigns, and community-focused initiatives

Proactively generate new marketing ideas, channels, and creative concepts

Create and manage social media content, promotions, contests, and giveaways in partnership with external vendors

Write and distribute retailer communications including newsletters, memos, flyers, and promotional materials

Oversee marketing administration, including budgets, timelines, vendor coordination, and ordering supplies

Plan, produce, and execute onsite events and experiential programming

Identify, vet, and book entertainment and talent aligned with event themes and brand standards

Manage contracts, payments, schedules, and day-of event logistics

Coordinate event setup, breakdown, layouts, and operations with maintenance and security teams

Attend and support events to ensure seamless execution and positive guest experiences

Build strong relationships with tenants to support co-branded promotions, grand openings, and in-store events

Encourage and manage tenant participation in center-wide marketing initiatives

Identify and cultivate partnerships with community organizations, nonprofits, chambers of commerce, and local businesses

Represent the center at community and chamber meetings to strengthen visibility and partnership opportunities

Track and analyze marketing, event, and campaign performance using tools such as PlacerAI, website analytics, and social media reports

Prepare and present monthly marketing performance recaps to ownership, including data insights, visuals, and photography

Monitor market trends, consumer behavior, and competitive activity to inform strategy

Manage marketing-related projects such as common area enhancements and asset upgrades

Coordinate with designers, vendors, and internal stakeholders to evaluate options and present recommendations for approval

Qualification

Marketing strategyEvent managementDigital marketingSocial media managementBudget managementInquisitive natureVendor coordinationCommunity engagementData analysisPhotographyCanvaAdobe PhotoshopAdobe IllustratorMailChimpHubSpotCommunication skillsProject managementCritical thinkingCreativityCollaborationFlexibilitySelf-starterOwnership