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rag & bone · 3 days ago

Manager, Influencer Marketing

New York, NY

Full-time

Onsite

Mid, Senior Level

$100K/yr - $110K/yr

4+ years exp

rag & bone is a fashion brand that emphasizes authenticity and community. They are seeking a strategic Manager of Influencer Marketing to build and maintain relationships with creators, manage influencer campaigns, and leverage data analytics to enhance brand engagement.

ApparelE-CommerceFashion

Responsibilities

Build, scale, and maintain a diverse community of creators across tiers and platforms

Develop long-term relationships that foster loyalty, advocacy, and ongoing collaboration

Serve as the primary point of contact for creators, talent managers, and agencies

Lead end-to-end execution of sponsored content programs, from briefing to approvals to performance tracking

Manage product seeding initiatives that drive organic buzz and earned media value

Identify opportunities for cocreation, ambassador programs, and always on storytelling

Plan and host intimate gatherings, dinners, and experiential activations that strengthen creator relationships

Partner with cross-functional teams to concept and produce creator events and trips

Ensure all experiences reflect the brand’s aesthetic, values, and storytelling priorities

Use data analytics to track EMV, performance, and retention

Translate data into actionable insights that inform strategy, creator selection, and content optimization

Build monthly and campaign reports for internal stakeholders, highlighting wins, learnings, and opportunities

Partner closely with PR, Product Marketing, Paid, Social, Creative, and eCommerce teams to ensure influencer initiatives ladder up to broader business goals

Collaborate with Product Marketing to align seeding and launch strategies

Work with legal and finance teams to manage contracts, compliance, and budgets

Manage influencer budgets, contracts, timelines, and deliverables with precision

Maintain organized workflows, databases, and creator pipelines

Continuously refine processes to improve efficiency and scale

Qualification

Influencer marketingCommunity managementData analyticsBudget managementRelationship buildingCultural passionNegotiation skillsCommunication skillsCreativity