Foothill Credit Union · 17 hours ago
Content Creator and Designer - Hybrid
Foothill Credit Union is a trusted partner in the San Gabriel Valley, dedicated to improving members' financial health. The Content Creator and Designer will elevate the credit union's brand by developing high-quality visual content across various platforms, supporting the marketing team with creative execution and campaign delivery.
Credit CardsFinancial ServicesNon Profit
Responsibilities
Under the guidance of Marketing leadership, design and produce multimedia content (short-form videos, carousels, animations, graphics, and copy) across social platforms while ensuring consistency in brand voice
Develop engaging content across various channels (website, emails, social media, paid ads, webinars, in-branch, direct mail, etc.)
Follow platform-specific strategies to drive engagement, increase brand awareness, and encourage action
Create and implement content plans to drive engagement and conversions
Analyze performance using analytics tools, tracking key metrics such as engagement, reach, and conversions, and adjust strategies to optimize results
Partner with inter-departmental teams to ensure content aligns with overall strategies and enhances the member experience
Coordinate revisions and approvals with internal stakeholders, ensuring adequate time for review
Under the guidance of Marketing leadership, create visually appealing content using design templates, and edit for accuracy, clarity, and quality
Collaborate with the compliance team to ensure all content adheres to legal, regulatory, and ethical standards
Capture member reviews, testimonials, and social media mention to create content that leverages social proof, builds trust, and enhances credibility
Monitor social interactions on Google and Yelp pages and other platforms by responding to comments, messages, mentions, and reviews to build meaningful community relationships
Leverage generative AI to enhance marketing campaigns and streamline content creation for greater efficiency and impact
Create and maintain content calendars, ensuring timely delivery of marketing assets
Stay up to date with industry trends, competitive activities, and best practices to ensure content remains relevant
Maintain an organized repository of creative files, templates, and project archives
Translate campaign concepts into visual assets that drive engagement and clarity
Following and adhering to the department’s marketing guidelines, the CCD will produce flyers, posters, branch signage, event materials, and templates
Produce engaging video tutorials, testimonials, and promotional content that aligns with marketing objective
Design bite-sized, visually engaging content that captures attention and encourages sharing and interaction
Create content with a focus on user experience, ensuring readability and visual appeal
Prepare files for print and manage production specifications as needed
Repurpose content across multiple platforms, tailoring it to each channel’s audience and format
Stay updated on design trends and industry best practices to keep creative assets fresh and modern
Qualification
Required
Bachelor's degree in Marketing, Communications, Design, or equivalent experience
Minimum two (2) years of experience in content creation, social media, multimedia design, or marketing
Proficiency in Canva Pro and Adobe Creative Suite
Strong sense of layout, spacing, color, and typography
Ability to manage multiple deadlines and stay organized
Proficient in generative AI tools with a strong willingness to upskill
Familiarity with platform algorithms, trends, and audience engagement strategies
Ability to use marketing automation systems, preferably HubSpot
Strong project management skills with the ability to prioritize and meet deadlines
Excellent communication and teamwork skills
Proficiency in Microsoft Office Products (e.g., Word, Excel, PowerPoint)
Ability to quickly assess problems and devise viable, effective solutions as issues arise
Strong ability and willingness to collaborate in a team environment and contribute to team efforts
Preferred
Experience with both B2C and B2B brands in consumer tech, fintech, financial services, or other regulated industries
Knowledge of financial marketing compliance and disclosure standards is a plus
Benefits
100% covered Medical/Dental/Vision for Team Members
401(k) plan with match
Profit-Sharing Plan
Paid Holidays
Paid Time-Off
And more!
Company
Foothill Credit Union
Foothill Credit Union is a non-profit organization that provides checking and saving accounts, personal loans, and credit card services.