Apply on Employer Site

BankNewport · 2 days ago

Marketing Analyst

US-RI-Middletown

Full-time

Hybrid

Senior Level

5+ years exp

BankNewport is a financial institution focused on serving the needs of Rhode Islanders. They are seeking a Marketing Analyst responsible for providing actionable insights into marketing efforts and customer engagement through data analysis and reporting.

Financial ServicesVenture Capital

Responsibilities

Aggregate and maintain marketing and business line data from multiple internal and external sources, including CRM, digital platforms, and core banking systems

Maintain and develop Bank-wide onboarding and customer lifecycle programs

Serve as a liaison between Marketing, IT/Data teams, Retail and other business units to understand business needs and provide insights to enhance marketing efforts

Support the execution of marketing campaigns, including developing data lists, setting up automation within CRM, and interacting with the internal designer and agency through campaign development

Develop and maintain recurring reports to track marketing performance, customer engagement, and product adoption

Support the creation and delivery of data-drive presentations and reports to stakeholders, translating analytical finding into actionable guidance

Translate complex data into clear, actionable insights for marketing and business line leaders

Measure, evaluate and provide reporting of marketing campaigns, including paid media and digital analytics in conjunction with the advertising agency

Analyze BankNewport customer base to understand and find opportunities for segmentation and marketing audiences

Quantify relationship deepening opportunities and identify specific customers likely to need specific products

Create lists for demand generation programs such as lead lists and multi-channel marketing campaigns

Use third party data and work with external vendor software to identify external customer and product opportunities and create prospect targeting and prospect lists for demand generation campaigns

Utilize tools such as Excel, Power BI, Google Analytics, CRM, and various vendor reporting portals to manage and visualize data

Work across disparate data systems to create unified views of customer and campaign performance

Contribute to the maintenance and improvement of marketing operations process, technology, and data practices to ensure accurate and consistent measurement of marketing results

Conduct secondary research on industry topics and trends, including strategies, products and services, and value propositions