Wiliot · 1 week ago
Field Marketing Manager
Plano, TX
Full-time
Onsite
Mid Level
3+ years expWiliot is a pioneering company in the IoT space, developing innovative technologies that connect everyday products to the internet. The Field Marketing Manager will be responsible for owning the tradeshow strategy and event execution, ensuring successful participation and measurement of key industry events.
Internet of ThingsSemiconductorWireless
Responsibilities
Identify and maintain industry tradeshow calendar, ensuring sponsorship and participation at key events
Lead planning, logistics and execution of trade shows and events
Manage ROI measurement, lead capture and pre/during/post show campaigns
Manage event specific collateral - brochures, signage and demo assets
Plan and execute partner and customer events and others such as SKOs
Own marketing SWAG and giveaways
Support global evangelism efforts for Ambient IoT Awareness
Manage end-to-end event sponsorship: logistics, vendor coordination, booth design, executive dinners, meetups, customer & partner activations, and messaging
Own and manage tools related to registration and lead capture
Deliver engaging product trainings and demos during events
Track event performance metrics and recommend improvements
Collaborate with Sales and Demand Gen teams to identify target accounts, pipeline attribution, and lead handoff
Creating a Foundational GTM structure and process for Field Marketing
Collaborate with internal experts to create and revise partner and event-related assets (presentations, one-pagers, demo scripts)
Partner with Demand Gen to design and execute field marketing strategy across conferences
Support thought leadership and awareness campaigns targeted at industry-specific audiences (IoT, RFID, supply chain)
Ensure consistent branding and messaging across partner-facing activities
Manage and drive monthly co-marketing partner activities
Qualification
Required
3–5 years in B2B marketing roles, preferably in event management and partner marketing
Proven ability to execute events and work with external partners
Working knowledge of marketing software (SFDC, HubSpot)
Strong organizational skills with the ability to manage multiple projects simultaneously
Comfortable presenting, demoing, and engaging with partner audiences
Creative thinker with an execution mindset
Excellent communication and writing skills
Able to lift boxes (up to 20 lbs.), unpack materials, extensive walking and standing for long periods of time while setting up, managing, and breaking down events
Able to travel and participate in relevant tradeshows (up to 50%)
Preferred
Experience in technology industries (IoT, RFID, SaaS, supply chain, or adjacent)
Company
Wiliot
Wiliot is an IoT company that develops self-powered tags that can be attached to products and packaging to sense a range of data.
201-500 employees
H1B Sponsorship
Wiliot has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (5)
2023 (3)
2022 (1)
Funding
Current Stage
Growth StageTotal Funding
$269MKey Investors
SoftBank Vision FundVintage Investment PartnersGrove Ventures
2021-07-27Series C· $200M
2020-02-20Series B· $20M
2019-01-14Series B· $30M
Leadership Team
Tal Tamir
CEO and Co-Founder
Alon Yehezkely
CTO
Recent News
2026-01-16
2026-01-09
2025-12-30
Company data provided by crunchbase