Deschutes Brewery · 1 day ago
Vice President of Sales
Deschutes Brewery is the 6th largest independent craft brewery in the United States, known for its innovation and quality in craft beer production. The Vice President of Sales will oversee the sales team and distributor network, responsible for achieving sales goals and managing overall performance through effective business planning and team leadership.
BrewingFood and Beverage
Responsibilities
Leads the development and implementation of sales and national accounts strategies, objectives and key performance indicators, and tactics that support Deschutes Brewery brands, the business, and the overall financial and strategic company goals
Builds and develops a high performing sales and national accounts team. Manages the sales team overall performance, defines expectations and key performance indications, and monitors progress
Builds successful partnerships with distributors and retailers, adding more value than competitors through the contributions of people, systems, brands and brand support tools
Conducts sales reviews within each assigned sales division to address market-specific tactics, key performance indicators, goal setting, forecasts, and supports the achievement of business priorities across the sales divisions
Develops and maintains the highest quality standards of retail executions and national accounts programming
Develops and implements effective sale plans and programs to drive growth, generate revenue, and increase market share
Ensures quality of brand mix, inventory, size mix and market pricing are set to drive short- and long-term growth and profitability
Identifies and adapts to changes in the craft beer and beverage category and evaluates and adjusts strategic objectives accordingly
Establishes and maintains strategic relationships with distributors and key accounts
Collaborates with the marketing leadership team to develop innovative sales programming and pricing strategies, build distributor and retailer share of mind, and discover valuable insights on emerging consumer trends
Manages budgets to ensure dollars are allocated and spent efficiently and effectively within budgetary parameters; responsible for maintaining these budgets throughout the year, balancing expenditures against volume and profitability expectations
Monitors business and brand health performance using internal and external data resources to identify opportunities to drive both brand development and volume performance
Provides creative, strategic and fiscally responsible leadership that aligns with the achievement of Deschutes Brewery's strategic goals
Serves on the Senior Leadership Team, Strategic Planning Team and is responsible for keeping key stakeholders informed of the sales results on a weekly basis
Attends conventions, conferences, and events; may act as spokesperson for the brewery
Complies with Deschutes Brewery safety practices, policies and procedures and actively promotes safe work practices
Supports an inclusive and equitable workplace and follow all Deschutes Brewery practices, policies, and procedures to ensure a respectful and welcoming work environment for all
Performs other duties as assigned
Qualification
Required
Bachelor's degree in business, marketing, finance, or related field
10+ years of progressive experience in sales within consumer products or beverage/alcohol industry
5+ years of experience leading a national sales team in the alcohol industry
Previous CPG experience including retail, key account management and distributor management
Strong analytical skills- ability to decipher data in ways that allows for identification of gaps and strategies, determines potential solutions and communicate action plans to the team
Proven ability to create and lead high-performing sales teams
Extensive budget and project management experience
Demonstrated ability to set and exceed aggressive goals
Outstanding verbal, written, presentation and influencing skills
Must possess a valid driver's license
Preferred
MBA preferred
Company
Deschutes Brewery
Deschutes Brewery is an award-winning craft beer and hand-crafted ales in Oregon.
Funding
Current Stage
Growth StageRecent News
WSJ.com: US Business
2025-04-17
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