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SOTA Cloud · 2 days ago

Content & Social Media Manager

Orange, CA

Full-time

Hybrid

Mid, Senior Level

$70K/yr - $90K/yr

3+ years exp

SOTA Cloud is a fast-growing, innovative technology company seeking a Content & Social Media Manager to elevate their brand voice and empower the sales team with effective content. The role involves developing a content strategy, creating sales enablement materials, and managing social media presence while translating complex technology into compelling narratives.

Computer Software

Hiring Manager

Michael Yang

Responsibilities

Develop and execute a content strategy that drives awareness, educates prospects, and supports the sales cycle—from top-of-funnel blog posts to bottom-of-funnel case studies and sales assets

Create sales enablement materials (one-pagers, battlecards, demo scripts, objection handlers, email templates) that help our team close deals faster

Manage SOTA Cloud's social media presence (LinkedIn, Facebook, Instagram, etc) with thought leadership content, customer stories, product updates, and industry insights

Write compelling website copy, landing pages, email campaigns, and ad copy that speaks to dental practice owners, DSO executives, and clinical teams

Collaborate with product and sales teams to translate technical features (cloud-based imaging, AI features, integrations) into customer benefits

Produce educational content (webinars, whitepapers, guides, videos) that positions SOTA Cloud as a thought leader in dental technology

Develop customer stories and testimonials that showcase real-world results and ROI

Optimize content for SEO and AEO to increase organic traffic and inbound leads

Monitor content performance and iterate based on engagement, conversion, and pipeline contribution

Qualification

Content marketingSocial media managementSEO toolsB2B SaaS experienceHealthcare technology knowledgeWriting skillsPassion for innovationTech-savvyCollaborationStrategic thinking

Required

3-5+ years in content marketing, social media management, or related roles, preferably in B2B SaaS or healthcare technology

Proficient with AI writing and SEO tools (ChatGPT, Claude, Jasper, Clearscope, Surfer SEO, etc) to accelerate content production, optimize for search and answer engines, and maintain brand consistency across all channels while improving efficiency

Familiarity with dental practices, DSOs, or healthcare technology is a major plus. Bonus if you understand clinical workflows

Comfortable learning complex products and translating technical concepts into clear, compelling stories. Experience with HubSpot, WordPress, Canva, and social media management tools

Exceptional writing and storytelling skills with a portfolio that proves it. You can write for different audiences—clinical staff, practice owners, C-suite executives

You understand the buyer's journey and create content that moves prospects through the funnel

You work cross-functionally with sales, product, and design to ensure messaging consistency across all touchpoints

A commitment to innovation in healthcare and improving the dental profession