Kraft Heinz · 1 day ago
Associate Brand Manager, Expansion - Primal Kitchen
United States
Full-time
Remote
Entry, Mid Level
$104K/yr - $130K/yr
2+ years expKraft Heinz is seeking an Associate Brand Manager, Expansion to lead the growth of Primal Kitchen into Away-From-Home channels and international markets. This role requires strategic vision and operational rigor to manage new category opportunities and partnerships while ensuring alignment with brand objectives.
Food and BeverageFood ProcessingMeat and PoultryTobacco
Responsibilities
Drive the strategy and execution for AFH channel expansion, collaborating closely with Kraft Heinz teams and external partners
Identify, size, and prioritize international market opportunities; coordinate launch plans and adapt brand strategies to local market needs
Lead new category exploration and business case development for next-horizon growth areas, working with R&D, sales, and marketing
Identify, negotiate, and manage revenue-producing partnerships—including licensing agreements—that support brand growth and deliver commercial impact
Manage project timelines, budgets, and KPIs for expansion initiatives, ensuring alignment with overall brand objectives
Serve as the connective tissue between internal teams (marketing, supply chain, finance) and external partners to deliver seamless launches
Monitor market trends, competitive activity, and consumer insights to inform expansion strategies and adjust plans as needed
Support post-launch analysis and continuous improvement for all new market/category entries
Qualification
Required
Bachelor's degree in marketing, business, or related field
2–3+ years of experience in brand management, business development, or market expansion, ideally in CPG, food, wellness, or related industries
Strong project management skills—able to coordinate multiple initiatives and stakeholders in a fast-paced environment
Analytical and financial acumen, with experience contributing to business cases and interpreting market/consumer data
Demonstrated ability to support or lead product launches, licensing partnerships, or cross-functional projects
Excellent communication, presentation, and relationship-building skills
Adaptable, entrepreneurial mindset with a passion for health, wellness, and mission-driven brands
Benefits
Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Company
Kraft Heinz
Kraft Heinz is a multinational food and beverage company offering a diverse range of condiments, sauces, snacks, cheese, and frozen foods.
10001+ employees
H1B Sponsorship
Kraft Heinz has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (21)
2024 (22)
2023 (14)
2022 (20)
2021 (24)
2020 (30)
Funding
Current Stage
Public CompanyTotal Funding
$20M2019-06-10Post Ipo Equity· $20M
2015-07-06IPO
2015-03-25Acquired
Leadership Team
Andre Maciel
Chief Financial Officer
Carlos Abrams-Rivera
Executive Vice President and President, North America Zone
Recent News
2026-01-07
Morningstar.com
2026-01-05
Company data provided by crunchbase