VARITE INC · 3 months ago
Product Manager 3
VARITE INC is seeking a Product Manager to help lead the evolution of their personalization platform, enhancing it for consumer and enterprise solutions. The role involves utilizing data and insights to identify growth opportunities, collaborating with partners for research, and transforming requirements into actionable features for the engineering team.
Information Technology & Services
Responsibilities
Help lead the evolution of personalization platform, further developing it as a critical point for the company’s consumer and enterprise solutions
Use data, customer and competitive insights and industry standards to find opportunities to build innovative capabilities and compelling personalization experiences
Assess new market opportunity and strategic areas of growth within our audience
Collaborate with internal and external partners to drive a wide range of research type (E2E reviews, audits, user testing, A/B testing, analytics deep dive…)
Create business cases outlining projected impact for each initiative to be prioritized on the roadmap
Work with Experience Designers on customer journeys, UX flows, and page designs
Transform requirements into feature specs/user stories including story acceptance criteria for the engineering team
Define goals, set priorities, and drive a backlog of features adapted to your markets
Actively address ambiguity and change in the product backlog
Assess and report on the results of initiatives vs their expected impact
Align key partners on vision, roadmap, and prioritization of platform capabilities
Present convincingly to executives, partners, and users/customers
Make tough trade off decisions to get the biggest bang for the buck
Qualification
Required
3-5 years of product owner experience in web/mobile mobile personalization & segmentation tools
Experience in working cross-functionally with studio and engineering teams - user stories, UX flows, customer journeys, etc
Strong with day-to-day execution w/ backlog grooming, writing Jira tickets, and setting up test cases
Highly analytical; relentless focus on using data to drive decisions through a/b testing, e2e reviews, and audits to create and achieve measurable key results for the site
Experience with the personalization technologies such as CDPs, testing/targeting/ analytics, machine learning models
Preferred
5+ years of experience as a Product Owner or Product Manager with a technology focused organization
Proven experience in conceptualizing, defining, building, and releasing products on a web/mobile ecosystem with a deep understanding of web technologies
Experience leading Agile based development teams
Articulate in defining product requirements, writing functional specs and user stories
Excellent verbal/written communication, collaboration, analytical and presentation skills to influence all stakeholders and partners
Able to set goals and participate in strategic initiatives for a team
Highly analytical; deep focus on using data to drive decisions, build and achieve measurable key results for the platform services
Ability to build positive relationships across functions within a large organization
Passion for new knowledge and enjoy learning about industry and technology trends
Experience with Adobe Experience Platform and products such as AEM, Target, Audience Manager, AEP Segments, etc