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CAFARO · 5 days ago

Marketing & Events Coordinator - Grand Central Mall

Central, WV

Full-time

Onsite

Mid, Senior Level

3+ years exp

Cafaro is a leading retail development company seeking an energetic Marketing & Events Coordinator to oversee marketing and event planning for the Grand Central Mall. The role involves developing community-focused events, managing social media platforms, and collaborating on marketing strategies to enhance mall traffic and tenant relationships.

Property DevelopmentReal EstateReal Estate InvestmentRetail

Responsibilities

Use your creativity to develop new opportunities to increase mall traffic through engaging and community minded events

Manage key social media platforms including but not limited to Instagram, Facebook and TikTok as well as the center’s website through a content management system

Collaborate on the preparation of an annual marketing plan and budget by providing ideas and suggestions for the annual marketing calendar and ensuring accuracy in detailing income sources and expenses

Walk the mall daily to establish and maintain strong, proactive relationships with all tenants, fostering a spirit of unity and collaboration between the management office and retail partners; conduct tenant meetings to generate support for events and promotions

Actively engage with community groups and organizations, positioning the center as an integral part of the community; partner with local media and businesses to sponsor events

Carefully manage the inventory and care of event materials, seasonal decor, and promotional supply rooms, ensuring organized storage and easy access for staff

Support the Weekend Manager Schedule by working weekend shifts approximately once per month

Stay informed on community and regional activities to help keep corporate abreast the community’s needs; represent the center on community boards as deemed appropriate

Participate in corporate advertising, marketing, and promotional programs, enhancing and fully utilizing offered concepts to maximize benefits for the center

Maintain open communication with the corporate marketing office, regularly updating them on key events and issues affecting the center

Utilize strong sales skills to set meetings, present proposals, and generate income through sponsorships, media partnerships, and on-mall advertising

Be open to periodic travel such as the annual TEAM Conference in Ohio

Qualification

MarketingEvent PlanningSocial Media ManagementAdvertising SalesCommunity EngagementBudget ManagementPC ProficiencyExcelMS WordPowerPointCommunication SkillsOrganizational SkillsTime ManagementInterpersonal SkillsAttention to Detail