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Inhabit® · 21 hours ago

Marketing Manager, Web Experience

Knoxville, TN

Full-time

Hybrid

Mid, Senior Level

4+ years exp

Inhabit® operates a collective of tech forward companies serving the residential and short term rental industries. The Marketing Manager for Web Experience will be responsible for overseeing the iTrip marketing website, ensuring optimal performance, and implementing SEO best practices to enhance marketing outcomes.

CommercialProperty ManagementResidentialSaaS

Responsibilities

Act as day to day counterpart to the web development teams: write clear requirements, manage and prioritize backlog items, review tickets, perform QA, and own release acceptance criteria for iTrip web initiatives

Translate iTrip marketing objectives into site updates (pages, modules, CTAs, performance budgets) and coordinate deployment timelines with the agency

Implement technical and on page SEO best practices (metadata, schema/structured data, internal linking, canonicalization/redirects, crawl/index control)

Monitor site performance using GA4, Google Search Console, PageSpeed/Core Web Vitals, and maintain an SEO improvement roadmap

Partner with content owners to ensure publishing standards align with our SEO SOP (keywords in H1/first 100 words, internal links, alt text, etc.)

Administer the CMS (WordPress/WP Engine) page builds, template/component governance, publishing workflows, plugin/theme/core maintenance, and authoring guardrails to protect performance and SEO integrity

Create and maintain CMS documentation and training for iTrip marketers and contributors

Lead analytics instrumentation develop tag plans, implement via Google Tag Manager, validate events, and ensure end to end data quality across GA4/GSC and campaign reporting

Support iTrip marketing campaigns by building landing pages, standardizing UTMs, integrating partner pixels, and orchestrating webhooks/API connections as needed

Stand up baseline dashboards and reporting for stakeholders

Own prerelease QA gates (links/forms, analytics firing, accessibility checks, performance budgets)

Monitor regressions and coordinate hotfixes with the agency

Qualification

SEOGA4Google Tag ManagerWordPressHTML/CSS/JavaScriptA/B TestingProject ManagementCommunicationTeam Collaboration

Required

4 to 6+ years in web marketing, SEO, or marketing operations roles with demonstrated impact on organic growth and site performance

Fluency with GA4, Google Search Console, Google Tag Manager, and common SEO tooling (e.g., Screaming Frog, PageSpeed Insights/Core Web Vitals)

Hands on WordPress experience (WP Engine a plus), templates/components, publishing workflows, plugin/theme/core maintenance

Comfortable reading/writing HTML/CSS/JavaScript and working with JSON/schema and API based integrations

Strong project/agency management, backlog grooming, sprint/release planning, QA, stakeholder communication

Experience with Core Web Vitals optimization, accessibility (WCAG), and CDN/performance tuning

Experience with behavior analytics or A/B tools (e.g., Hotjar), and marketing automation platforms (e.g., Go High Level, Keap, Active Campaign)

Familiarity with building lightweight reporting in Looker Studio or similar

Preferred

Associate's or Bachelor's degree preferred in Marketing, Web/Software Development, or related field

Benefits

Competitive Pay

Health Insurance: Medical, Dental, Vision and Prescription Plans

Health Savings Accounts

Flexible Spending Account

Dependent Flexible Spending Account

Critical Illness

Accident

Retirement Savings Plan (401K) with discretionary company match

Short- and Long-Term Disability

Company Paid $25,000.00 life insurance

Supplemental Life and AD&D Insurance

Employee Assistance Program

Paid Holidays

Paid Vacation

Paid Volunteer Time

Inhabit Employee Discount Programs

Company

Inhabit®

Inhabit is a software company serving the residential and vacation property management industries.

Founded in 2016

Knoxville, Tennessee, USA

1001-5000 employees

https://inhabit.com/?utm_source=referral&utm_medium=inhabitiq&utm_campaign=redirect

Funding

Current Stage

Late Stage

Total Funding

unknown

Key Investors

Blackstone Tactical OpportunitiesGoldman Sachs Merchant Banking DivisionInsight Partners

2024-12-02Series Unknown

2020-12-18Private Equity

2019-01-29Seed

Leadership Team

John Kristel

President and Interim CEO

Shane Cobb

Vice President, Human Resources

Recent News

Morningstar.com

Inhabit Launches New Slate of Product Features at OpTech 2025

2025-11-18

PR Newswire

John Kristel Appointed as Permanent CEO of Inhabit

2025-11-11

PR Newswire

Inhabit's Western Reporting Launches Digital Income Verification Solution Designed to Prevent Fraud Rather than Just Detecting It

2025-10-09

Company data provided by crunchbase