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Capital Credit Union · 1 day ago

Digital and Product Marketing Manager

Green Bay, Wisconsin, United States

Full-time

Onsite

Mid, Senior Level

4+ years exp

Capital Credit Union is committed to strengthening the communities they serve through data-driven marketing strategies. The Digital and Product Marketing Manager will oversee digital and product marketing efforts, manage product launches, and lead a marketing activation team to enhance member engagement and retention.

Banking

Work & Life Balance

Responsibilities

Work closely with VP of Marketing to develop and execute data-driven marketing strategies to grow product lines of business and improve member engagement and retention rates. Business lines may include an assigned combination of: Mortgage, Auto/Personal Loans, lines of credit, Capital Investment Group and Business, and specific segments as outlined in the company strategy

Assess the effectiveness of the marketing programs that support products on an ongoing basis, and report back to the VP of Marketing on recommended changes or optimization opportunities

Manage launch of new products or enhancements and manage the cross-functional implementation of the plan

Develop go-to-market strategies for products, outline deployment timelines, and stay up to date on market and user trends

Lead, mentor, and develop a high-performing marketing activation team. Foster a culture of innovation, collaboration, and continuous improvement

Plan and execute digital marketing initiatives and efforts, including SEO/SEM, email marketing, and paid media advertising campaigns and analyze performance to extract meaningful insights and optimization

Create compelling product messaging, define the product storytelling vision, and provide guidance in the development of marketing content for various channels

Create marketing messages and campaigns, including writing creative briefs, designing structured tests and analyzing results iteratively. Coordinate changes to marketing disclosures, terms, etc. across marketing channels

Drive Web Page Strategy - Conduct competitive/UX research and own A/B testing strategy for value propositions and UX design for a variety of high-traffic product website and landing pages. Improving end-to-end conversion both online and on mobile

Collaborate with product teams to influence product strategy and roadmap development. Participate in idea exploration with team members to facilitate development of innovation

Track, analyze, and report on campaign and product performance using metrics like ROIs and KPIs to inform future strategies

Qualification

Digital marketing strategiesSEOSEMGoogle AnalyticsAdWordsCampaign planningProduct marketingData analysisCustomer service skillsHTML/CSSMicrosoft ExcelTeam leadership

Required

Marketing or performance, ideally in a financial services business or similar

2+ years management experience

2-5 years of experience in SEM, SEO, and digital advertising

2-5 years of hands-on experience with Google Analytics, AdWords, Advanced Analytics, and Google Search Console

Adept with reporting platforms such as Microsoft Power BI, Google Analytics, Siteimprove and Microsoft Excel

Go to market experience in product development and new product release

Intermediate knowledge in paid search, social and display campaign strategies

Intermediate knowledge of Google AdWords and proficient in developing targeting strategies

Proven success of consumer journeys and sales funnel optimization improving both user experience and conversion success

Compute rates, ratios, and percentages

HTML/CSS & CMS experience a plus

Ability to quickly learn specialized software

Proficient in the use of basic applications in a Windows-based environment, including Outlook, Word, and Excel

Excellent customer service skills

Equivalent combination of education and experience may substitute for stated qualifications

Company

Capital Credit Union

Capital Credit Union is a not-for-profit financial institution in Northeastern Wisconsin, which focuses on the needs of over 120,000 members and growing.

Founded in 1927

Green Bay, WI, US

201-500 employees