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Metagenics · 1 day ago

Manager, Social Media Content Marketing

US-NJ

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $115K/yr

4+ years exp

Metagenics is dedicated to helping people achieve their genetic potential through effective nutritional products. The Social Media Content Marketing Manager is responsible for strategizing and creating engaging content for social media channels, driving brand awareness and engagement through high-quality storytelling.

Health CareLife ScienceMedicalNutraceutical

Responsibilities

Produce short-form and visual content, including video, imagery, and written formats, optimised for social media channels such as Instagram, Facebook, TikTok, and emerging platforms

Create channel-first content using native tools such as Canva, CapCut, and in-app editing features. Ensure every piece feels natural and high-performing within its platform environment

Ideate and execute content concepts aligned with campaigns, new product launches, and brand activations. Translate marketing priorities into relatable, thumb-stopping consumer storytelling

Stay ahead of social and cultural trends, identifying emerging formats, hashtags, and conversation topics to test and adopt. Quickly adapt creative output based on performance and audience response

Work closely with agency partners, freelancers, and Upwork creators to design or enhance content that extends beyond internal production capabilities

Repackage user-generated and influencer content into new, high-performing formats for social and digital amplification

Apply best-practice optimisation techniques (tagging, collaboration, hashtags, captions) to maximise exposure and engagement

Produce content that supports both organic storytelling and paid media amplification, balancing creativity with conversion intent

Analyse what works, pivot quickly, and refine creative direction to maximise content effectiveness

Creation & management of the content calendar (ensuring creative types are spread, seasonality is considered, business priorities are met, etc)

Social listening for brand/industry sentiment checks (could be an expansion of trendspotting)

Track and report weekly content to adjust and optimize for subsequent content creation

Qualification

Social media content creationVideo productionContent optimization techniquesCanvaCapCutSocial scheduling toolsCopywritingTrend spottingAgilityCollaborationAttention to detailCreativity

Required

Bachelor's Degree in Marketing, Communications, or a related field required

4-6 years' experience in hands-on social media content creation, ideally within a brand or creative agency

Proven ability to produce video and visual content using native tools such as Canva, CapCut, and in-app editors

Strong understanding of platform nuances and best practices for Reels, TikTok, carousels, and stories

Ability to ideate and produce high-output content quickly and independently

Experience managing multiple content formats including video, imagery, and written captions

Eye for design, composition, and storytelling that resonates with consumers

Confident using social scheduling and analytics tools (e.g. Meta Business Suite, Later, Sprout Social)

Knowledge of content optimisation techniques for reach and engagement

Collaborative mindset with ability to work closely with agencies, freelancers, and internal teams

Proficiency in copywriting

Ability to move with speed and pivot - while there is a lot of planning/foreseen content creation, there is also an element of agility needed to capitalise on short-term opportunities, changing business needs &/or results