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Golden Hippo® · 21 hours ago

Brand Site Optimization Specialist

Hybrid (Woodland Hills, CA)

Full-time

Hybrid

Entry, Mid Level

$67K/yr - $89K/yr

2+ years exp

Golden Hippo is an employee-owned builder of popular health and wellness brands, and they are seeking a Brand Site Optimization Specialist. The role involves supporting the strategy and execution of brand site testing and optimization initiatives to enhance engagement and increase conversion rates.

Commercial InsuranceCommercial Real EstateProperty InsuranceReal EstateResidential

Growth Opportunities

Responsibilities

Support the strategy and execution of brand site testing and optimization initiatives to improve engagement, reduce friction, and increase conversion

Own the experimentation roadmap, identify opportunities, develop test briefs, analyze performance, and translate results into actionable site improvements

Own the full A/B testing roadmap, including hypothesis development, test briefs, prioritization, and rollout recommendations

Analyze site performance across key KPIs (CVR, AOV, engagement, subscription opt-in, bounce rate), translating insights into actionable optimization plans

Become a subject matter expert on brand site behavior, customer journeys, subscription management flows, and friction points

Monitor test performance, analyze key KPIs, and translate results into clear insights

Partner with CX, tech, creative, and leadership to identify site improvement opportunities across homepage, PDPs, navigation, subscription management, and checkout

Partner with and support relationships with third-party testing and digital optimization vendors

Contribute to ongoing improvements in usability, site speed, mobile responsiveness, and overall CX experience

Document learnings, build testing best practices, and develop evergreen winners for site-wide implementation across the pet org

Maintain an organized testing backlog, prioritization framework, and archive of past experiments

Qualification

Conversion rate optimizationA/B testing methodologyE-commerce optimizationData-driven mindsetCross-functional collaborationOrganizational skillsCreative thinking

Required

Conversion rate optimization and ecommerce UX strategy

Strong understanding of A/B and multivariate testing methodology and statistical significance

Cross-functional collaboration

Data-driven mindset with ability to translate insights into optimization strategies

Strong organizational skills, documentation discipline, and ability to manage multiple projects

Creative thinking and willingness to advocate for continuous site improvements

Bachelor's degree or equivalent experience

2–3 years in CRO, e-commerce optimization, site testing, or analytics

Preferred

Bachelor's in Marketing, UX, Analytics, or related field

DTC, subscription, or pet business experience

Benefits

Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.

Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.

We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.

6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.

Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.

Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.

Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.

Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs.

Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded.

Reimbursements for a portion of personal cell phone and internet usage for eligible employees.

For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym.

Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.