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La Sierra University · 1 day ago

Social Media Manager

Riverside, CA

Full-time

Onsite

Mid, Senior Level

$70K/yr - $70K/yr

5+ years exp

La Sierra University is seeking an expert Social Media Manager to lead and grow their social media content and following. The role involves developing and executing content strategies, managing student content creators, and building relationships with the community to enhance the university's digital presence.

Higher Education

Responsibilities

Must be an expert with the Instagram, TikTok and YouTube platforms and know all features for posting, editing, reporting and communicating

Develop and execute a comprehensive social media strategy aligned with the university’s mission and brand identity

Film, edit, and publish content daily for Instagram, TikTok, YouTube along with other platforms like LinkedIn, and Facebook

Edit short-form video content quickly and effectively using CapCut, Premiere or iMovie. Should have experience using the latest tools or AI to create or edit video content

Manage daily posting schedules, engagement, and community interaction

Build and maintain collaborations with students, influencers, celebrities and local businesses to grow our reach and amplify our reach and engagement

Be comfortable appearing on camera and guiding others in fast paced content creation

Collaborate with campus departments to support campaigns, events, and announcements for multiple departments

Manage and mentor student workers, assistants, and interns to maintain a consistent and high-quality content pipeline

Provide live coverage at major campus events, including some evenings and weekends. Set up weekly livestreams with enrollment and department heads to highlight our college to prospective students

Track performance metrics and provide data-driven recommendations for growth and engagement

Stay current with social media trends, algorithm changes, and platform best practices

Qualification

Social Media ManagementContent CreationVideo EditingInstagram ExpertiseTikTok ExpertiseYouTube ExpertiseCommunity EngagementCollaboration SkillsBilingual SkillsSEO FamiliarityAnalytics KnowledgeCommunication SkillsTeam Management

Required

Bachelor's degree in marketing or related field. Masters degree preferred

Minimum of 5 years of professional social media management experience

Proven ability to grow social media accounts over time with limited budgets

Ability to shoot, edit and publish short-form content on a daily basis

Advanced knowledge of Instagram, TikTok, and YouTube Shorts along with expert understanding of hashtags, trends, thumbnails, editing zones and royalty free content

Strong understanding of storytelling, visual branding, and community engagement

Experience managing student workers, assistants, or interns

Demonstrated success in building partnerships or collaborations with influencers or local businesses

Excellent communication and collaboration skills

Proficiency with CapCut and other relevant video creation and editing tools

Must own or be comfortable using an iPhone Pro for daily content production

Certifications in social media showing advanced knowledge of platforms

Degree in Marketing, Business, Communication or Social Media