Director of Media Marketing jobs in United States
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Fleet Farm · 1 day ago

Director of Media Marketing

positionAppleton, Wisconsin, United States
timeFull-time
remoteOnsite
seniorityDirector/Executive
date10+ years exp

Fleet Farm is seeking a performance-driven marketing leader for the role of Director of Media Marketing. In this position, you will own and grow the full-funnel media engine, driving customer acquisition and brand awareness across various channels while leading a high-performing team.

E-Commerce

Responsibilities

Own and execute the marketing strategy aligned to aggressive growth goals
Manage the marketing budget and P&L, optimizing for ROI, CAC, LTV, and ROAS
Lead performance marketing across paid search, paid social (Meta, TikTok, X, LinkedIn), display/programmatic, video, and affiliate
Oversee organic social to drive brand engagement and traffic
Direct email, SMS, CRM, and lifecycle automation strategies
Partner closely with Creative and Ecommerce on testing, personalization, and conversion optimization
Build dashboards and reporting frameworks using GA4 and leading analytics platforms
Lead retail media network strategies
Stay ahead of trends including AI-driven targeting, CTV/OTT, social commerce, and the cookieless future
Build, mentor, and scale a high-performing marketing team
Manage agency, platform, and technology vendor relationships

Qualification

Digital marketing experiencePerformance marketingAdvertising platforms masteryAnalytical skillsTeam leadershipBachelor’s degree

Required

10+ years of Digital marketing experience, including 5+ years in a senior leadership role
Proven success scaling digital channels to $200M+ in revenue for a consumer, retail, or DTC brand
Deep full-funnel expertise across acquisition and retention
Mastery of major advertising platforms (Google, Meta, TikTok, X, LinkedIn)
Strong analytical and financial acumen with hands-on experience in GA4 and BI tools
Experience building and leading teams of 8+
Bachelor's degree in Marketing, Business, or a related field

Company

Fleet Farm

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Fleet Farm is a growing company and we are always on the lookout for talented Team Members.
dateFounded in 1955
location
Baxter, Minnesota, USA
people-size5001-10000 employees
web-link
http://www.fleetfarm.com/

Funding

Current Stage
Late Stage
Total Funding
unknown
2016-01-05Acquired

Leadership Team

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Steve Jensen
SVP & Chief Merchandising and Marketing Officer
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Carol Scheiwe
HR Business Partner
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Recent News

GlobeNewswire
Fleet Farm Selects Imagine Studio as new Agency of Record
2025-12-31
Star Tribune
We put Minnesota’s new PFAS law to the test.
2025-03-20
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