RemotelyHR ยท 17 hours ago
Copy of Lead Floral Designer
French Florist is a floral boutique reimagining what it means to give and receive flowers. The Head of Floral Design, Products & Events is responsible for leading floral artistry, product innovation, and training program development to enhance client and franchise experiences.
Human Resources
Responsibilities
Research trends and design techniques that enhance French Florist offerings
Partner with internal teams to develop and roll out new product lines
Support Marketing and Operations with creative consultation for product launches and seasonal initiatives
Ensure brand integrity by serving as the go-to creative resource for design and floral expertise
Enhance and expand the Designer Training programs, including the Lead Designer Training, ensuring they reflect current brand standards and best practices
Develop engaging content, tools, and materials for both in-person and online learning experiences
Collaborate with trainers and department leads to ensure smooth facilitation and delivery of all programs
Create additional training paths and progression opportunities to support continuous learning and skill development for designers across the system
Gather feedback from participants and stakeholders to continuously refine and improve the programs
Manage the floral design, sourcing, and execution of small-scale client events (e.g., celebrations, corporate gatherings)
Scope and design floral arrangements specific to each event, ensuring they reflect French Floristโs brand and quality standards
Coordinate resources and logistics required for floral production and on-site setup
Provide excellent client service and ensure a seamless event-day floral experience
Partner with Marketing to conceptualize and deliver floral arrangements for brand activations, campaign shoots, influencer events, and PR opportunities
Provide creative direction and vision for floral styling that supports storytelling and brand strategy
Manage flower sourcing and purchasing to align with marketing timelines and event needs
Act as a floral subject matter expert (SME) to ensure marketing efforts are elevated by our signature design aesthetic
Qualification
Required
10+ years of floral design experience, with a strong background in event floral management and daily floral operation
Experience supporting marketing/brand activations and photoshoots with creative floral direction
Strong background in product innovation and/or new product development in a creative industry
Experience developing and enhancing creative training programs (both in-person and online)
Excellent organizational and project management skills, with ability to balance multiple priorities
Collaborative and client-focused mindset with strong communication and leadership skills
Willingness to travel for trainings and events
Company
RemotelyHR
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