Excel™ · 1 day ago
Performance Marketing Manager — Media Buying
Excel™ is ranked 6X by Inc. 5000 as one of the fastest-growing companies in America, specializing in digital advertising and performance marketing. The Performance Marketing Manager will drive growth in the insurance industry by crafting and executing data-driven marketing campaigns across various platforms, focusing on campaign performance and profitability.
InsurTechInternetMarketingOnline Portals
Responsibilities
Campaign Execution & Optimization
Manage and optimize paid search and PPC campaigns across Google Ads and Microsoft Ads (Bing), & Insurance Specific Media Platforms
Monitor & Improve KPIs like: ROAS, CPA, Impression Share, CTR, Spend
Conduct deep data analysis to guide bidding, segmentation, and creative testing
A/B test ad copy, audience strategies, and keyword sets to uncover performance drivers
Research new keyword opportunities and emerging SEM trends
Document learnings and present structured reporting to leadership
Collaborate cross-functionally with media buyers, design, and analytics teams to execute high-ROI initiatives
Qualification
Required
2–4 years of hands-on PPC experience in performance marketing
Proven success managing campaigns with $50K+ monthly spend
Proficient with Google Ads, Microsoft Ads, and campaign management platforms
Strong analytical skills in Excel / Google Sheets (Pivot Tables, VLOOKUP, etc.)
Comfortable working independently in a fast-moving, remote environment
A process-driven, analytical marketer who thrives on deep work and measurable results
Precise, organized, and obsessive about improving key performance metrics
Constantly testing, optimizing, and refining every campaign detail
A no-nonsense communicator who values clarity over fluff
Highly independent, proactive, and quietly competitive
Naturally curious — always researching, learning, and uncovering insights others miss
Preferred
Experience in insurance and/or lead generation is a bonus
Benefits
Health insurance
Dental insurance
Vision insurance
Life insurance
Short term disability insurance
Long term disability insurance
401(k) plan
Flexible schedule
Paid time off
Parental leave