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Winston & Strawn LLP · 1 day ago

Washington, DC - Associate Director, Creative Services and Brand

Washington, DC

Full-time

Hybrid

Lead/Staff, Director/Executive

$163K/yr - $217K/yr

10+ years exp

Winston & Strawn LLP is a leading global law firm committed to excellence and professional growth. The Associate Director of Creative Services and Brand will lead the development and execution of the firm's visual identity and creative strategy, managing a multidisciplinary team and ensuring alignment with strategic objectives.

Law Practice

Growth Opportunities

Responsibilities

Lead the evolution of Winston’s visual identity, ensuring the brand remains consistent, contemporary, and aligned with firm strategy

Translate complex ideas into clear, compelling design solutions across all platforms and media

Oversee brand governance, developing and maintaining design systems, templates, and usage standards that scale across the firm

Partner with senior leadership on brand initiatives, thought-leadership campaigns, and high-profile events

Manage, mentor, and inspire a multidisciplinary creative team, including designers, videographers, photographers, and editors

Measure creative performance and adapt strategy to support evolving firm goals

Foster a collaborative, inclusive, and growth-oriented team culture

Identify opportunities for skill development, process improvement, and innovation within the creative function

Oversee the lifecycle of creative projects, from concept through production and delivery

Balance multiple priorities and stakeholders while maintaining quality, timelines, and brand integrity

Manage creative budgets, vendor relationships, and external agencies as needed

Partner with business development, communications, recruiting, and practice leadership to ensure creative work supports firm goals

Act as an internal consultant and thought partner, providing strategic and creative guidance for key initiatives and client pursuits

Contribute to firmwide campaigns, pitch materials, and digital content strategies that elevate Winston’s market presence

Qualification

Creative directionBrand managementAdobe Creative SuiteDesign leadershipProject managementInterpersonal skillsCommunication skillsTeam managementProblem solvingCollaboration

Required

Bachelor's degree in Design, Marketing, Communications, or related field required

10+ years of relevant experience in brand management, creative direction, or design leadership, including at least 3 years in a managerial capacity required

Must live within a commutable distance to the firm office with the ability to come into the office 3-4 days per week

Proficiency in Adobe Creative Suite and familiarity with Figma or similar tools

Strong understanding of brand systems, design processes, and cross-platform creative production

Demonstrated ability to lead teams and manage external vendors or agencies

Excellent project management skills: able to juggle multiple priorities, deadlines and stakeholders

Exceptional interpersonal and communication skills, with experience working with senior leadership and clients

Leadership experience: supervising or mentoring staff, driving process improvements, proposing new ideas for client-engagement through events

Experience within a law firm or other professional services or regulated industry

Proven success leading brand refresh or rebrand initiatives at scale

Excellent communication and presentation skills, with the ability to collaborate effectively with attorneys, business professionals, and senior leadership