Blockstream · 2 weeks ago
Director of Enterprise Marketing
Menlo Park
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expBlockstream is a leading Bitcoin company founded in 2014, providing infrastructure solutions for enterprises and individual Bitcoin users. The Director of Enterprise Marketing will lead strategic growth and partnerships for Blockstream’s Enterprise Business Unit, driving opportunities across global markets and collaborating with various teams to support product adoption and revenue growth.
BitcoinBlockchainCryptocurrencyFinanceFinancial ServicesFinTech
Responsibilities
Develop and own the enterprise go-to-market strategy across product lines, aligning marketing programs with business objectives
Define and refine product positioning and messaging that differentiates Blockstream’s enterprise offerings within fintech, financial services, and payments ecosystems
Collaborate with product management and engineering to understand and communicate technical value propositions to enterprise customers
Partner with sales and business development to enable revenue growth, including demand generation, account-based marketing, and customer engagement initiatives
Lead strategic campaigns and thought leadership initiatives that establish Blockstream as a trusted partner for enterprise Bitcoin and blockchain adoption
Manage and mentor a small team of marketing professionals and external partners/agencies
Track and report on marketing performance, pipeline impact, and market feedback to continuously optimize programs
Qualification
Required
10+ years of marketing experience, including at least 5 years in enterprise B2B or product marketing leadership roles
Proven success leading enterprise go-to-market efforts from strategy through execution
Strong background in technical marketing — able to grasp and communicate complex product capabilities clearly and credibly
Prior experience in SaaS, fintech, banking, or payments companies at the enterprise level
Excellent communication and storytelling skills, with a data-driven approach to decision making
Experience working cross-functionally with sales, product, and engineering teams
Bachelor's degree in marketing, business, or a technical discipline (MBA or equivalent experience a plus)
Familiarity with Bitcoin, blockchain, or crypto technologies and the broader digital asset ecosystem
Company
Blockstream
Blockstream is a blockchain technology that develops digital asset infrastructures for the emerging Bitcoin economy. It is a sub-organization of Blockstream.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$634MKey Investors
Fulgur VenturesKingsway CapitalDG Lab
2024-10-15Convertible Note· $210M
2023-01-24Debt Financing
2023-01-24Convertible Note· $125M
Leadership Team
Adam Back
CEO
Recent News
2025-12-25
Company data provided by crunchbase