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Merlin Entertainments · 22 hours ago

Social Media & Influencer Manager Florida Cluster

US-FL-Orlando

Full-time

Onsite

Entry, Mid Level

$80K/yr - $80K/yr

2+ years exp

Merlin Entertainments is seeking a proactive and creative Social Media & Influencer Manager to lead the execution of social media and influencer activities across their Florida attractions. This role involves developing and executing social media strategies, managing influencer partnerships, and overseeing day-to-day social media operations to enhance brand awareness and engagement.

Digital EntertainmentLeisureMedia and EntertainmentTourism

Responsibilities

Partner with the Head of Social Media & Influencer to develop and execute the cluster social media and influencer strategy aligned with marketing and business objectives

Define and manage clear goals and KPIs for always-on and campaign-based social media and influencer activity

Lead the planning, creation, and publishing of all organic social media content across the cluster, ensuring alignment with global brand guidelines, tone of voice, and platform best practices

Coordinate content shoots across the cluster, collaborating with Marketing, Global Brand, Operations, and Health & Safety, and ensuring all required documentation and approvals are completed

Plan, execute, optimize, and deliver social media campaigns to drive brand awareness, engagement, and customer loyalty

Develop, manage, and execute influencer partnerships, including identifying creators, managing relationships, overseeing activations, approving content, and ensuring compliance with brand and disclosure guidelines

Oversee daily community management, engaging with followers, responding to comments, and proactively building meaningful conversations with fans and influencers

Track and analyze social media and influencer performance using Dash Social and platform analytics, producing regular reports and insights to inform optimization

Monitor community sentiment and user-generated content to inform future content and engagement strategies

Collaborate with Performance Marketing, Marketing, and Global Brand teams to ensure a consistent brand presence across all digital touchpoints and share high-performing assets across paid channels

Stay up to date on social media trends, platform updates, and competitor activity, recommending innovative approaches to keep content fresh and engaging

Qualification

Social media managementInfluencer partnershipsContent creationAnalytics platformsSocial media toolsDigital marketingCommunication skillsAttention to detailCreative skills