MDAEdge · 3 months ago
Beauty Industry Public Relations Manager
New York, NY
Full-time
Hybrid
Senior Level
$50/hr - $55/hr
5+ years expMDA Edge is a company specializing in the beauty industry, and they are seeking a Beauty Industry Public Relations Manager to develop and execute innovative PR campaigns across U.S. beauty categories. This role focuses on securing impactful editorial coverage and collaborating with key media, influencers, and tastemakers to create buzzworthy media moments.
Human Resources
Responsibilities
Plan and execute strategic PR campaigns in collaboration with senior team members
Craft and pitch compelling brand stories that align with overall marketing goals
Build and maintain strong relationships with beauty, lifestyle, broadcast media, and industry tastemakers
Identify timely opportunities to engage in trending conversations and secure media features
Collaborate with internal teams and external partners to amplify PR initiatives
Monitor, track, and report media coverage; share key wins across social channels and with internal stakeholders
Coordinate event planning and media activations to create unique, press-worthy experiences
Qualification
Required
5+ years of public relations experience in the beauty industry or at an agency serving beauty clients
Bachelor's degree required
In-depth knowledge of the beauty landscape, including publications, digital trends, competitive strategies, and affiliate PR
Strong writing, editing, and storytelling skills
Proven track record of securing top-tier media placements
Established relationships with beauty editors and media contacts
Ability to work effectively with senior stakeholders and cross-functional teams
Highly collaborative, creative, and culturally aware, with strong knowledge of pop culture, beauty trends, and social media
Company
MDAEdge
At MDAEdge, we help our clients reinvent innovation, optimize operations, and reshape perceptions—ensuring they remain at the forefront in today’s fast-evolving world.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase