ConsultNet Technology Services and Solutions ยท 1 month ago
Field Marketing Programs Manager
ConsultNet Technology Services and Solutions is a premier national provider of technology talent and solutions. The Field Marketing Programs Manager role is responsible for developing and executing account-based field marketing initiatives to engage key accounts in the K-12 education market while collaborating with cross-functional teams to ensure alignment with marketing goals.
Human ResourcesInformation TechnologyStaffing Agency
Responsibilities
Rationalize, define, and develop account-based field marketing motions to support sales organization efforts, focusing on account-level penetration, particularly in underdeveloped regions
Design, plan, and oversee ongoing EPS Learning field events and webinars that align with demand generation content strategies and drive lead engagement
Continuously evaluate and refine field events and webinar programs to enhance their alignment with our demand marketing goals and ensure measurable impact
Serve as Marketing partner to Sales, Content, and Marketing Operations teams to deliver cohesive, high-impact marketing campaigns and activities that support lead generation and sales conversion
Manage the field marketing budget, ensuring cost efficiency while delivering high-quality experiences on behalf of EPS Learning
Track, measure, and report on the ROI of field marketing activities, ensuring alignment with organizational goals
Qualification
Required
Bachelor's degree in marketing, business, communications, or a related field
5+ years of progressive experience in field marketing, demand generation, or account-based marketing
Proven expertise in planning and executing events and webinars with measurable outcomes
Strong understanding of ABM strategies and demand generation principles
Exceptional project management skills with the ability to handle multiple priorities
Data-driven mindset with the ability to analyze performance metrics and optimize strategies
Excellent interpersonal and communication skills for cross-functional collaboration
Proficiency with marketing tools (e.g., HubSpot, Marketo, or Salesforce) and webinar platforms
Must be proficient in communicating in English. The ability to speak, read and write in English is an essential requirement of all positions
Preferred
Experience in the K-12 education market is a plus
Company
ConsultNet Technology Services and Solutions
ConsultNet is a talent solutions company that helps businesses solve complex challenges by integrating talent, technology, and scalable delivery models.