Amazon · 4 days ago
Principal Product Marketing Manager - Full Funnel Measurement, Ads Measurement
Seattle, Washington, USA
Full-time
Onsite
Senior Level, Lead/Staff
$153K/yr - $253K/yr
9+ years expAmazon Advertising LLC is seeking a Principal Product Marketing Manager to shape go-to-market strategies and product positioning for their Ads Measurement portfolio. The role involves collaborating with Product Managers, conducting market research, and driving business reviews to enhance Amazon Ads' effectiveness in full-funnel measurement.
Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail
Responsibilities
Develop and orchestrate comprehensive GTM strategies for the full FFM product portfolio across all three strategic phases
Conduct in-depth market research, customer interviews, and competitive analysis to identify opportunities and translate advertiser challenges into actionable product requirements
Communicate the FFM product vision to internal and external stakeholders and proactively drive business reviews up to VP level
Craft compelling product narratives and positioning that differentiate Amazon Ads' measurement capabilities in the market
Develop single-source-of-truth documentation including positioning, messaging, product availability, best practices, and implementation guides
Partner with Sales teams to align GTM strategies to the product roadmap and equip teams with resources and knowledge
Establish Amazon Ads as a leader in full-funnel measurement through analyst relations, trade events, and strategic communications
Mentor and develop other marketing professionals while making strategic trade-offs between business opportunity, resources, and sustainability
Qualification
Required
9+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience communicating results to senior leadership
Experience building, executing and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams
Preferred
Experience with creating GTM initiatives at scale
Experience working cross-functionally across marketing, product management, analytics, UX, and research
Benefits
Equity
Sign-on payments
Other forms of compensation
Full range of medical, financial, and/or other benefits
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
AmazonKleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
2026-01-13
2026-01-13
Business Standard India
2026-01-13
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