Varonis · 21 hours ago
Channel Marketing Program Manager - Global
United States
Full-time
Remote
Senior Level
5+ years expVaronis is seeking a dynamic and results-driven Channel Marketing Program Manager to join their team. The role involves developing, executing, and optimizing marketing programs that drive partner engagement, pipeline growth, and revenue through the channel ecosystem.
AnalyticsBig DataData GovernanceData ManagementGovernmentHealth CareSoftware
Responsibilities
Design and implement scalable channel marketing programs to support partner-initiated business growth
Manage MDF (Market Development Funds) programs, ensuring compliance and ROI tracking
Develop co-branded campaign kits and assets to drive joint demand generation
Manage SPIFF incentive program to drive partner sales performance
Monitor program participation, validate claims, and ensure timely payouts
Analyze SPIFF program effectiveness and recommend improvements to maximize ROI
Create partner toolkits, training materials, and resources to enhance partner marketing capabilities
Manage partner-facing communications (newsletters, webinars, etc.)
Responsible for partner enablement events activities, collaborating closely with channel sales and field marketing for execution
Collaborate with partner account managers to identify marketing opportunities and support partner success
Track program performance, analyze data, and provide actionable insights to improve effectiveness
Work closely with channel sales, field marketing, product marketing, and operations teams to ensure alignment on go-to-market strategies
Qualification
Required
A proven track record of success in a partner marketing role within an ISV and/or CSP is required
Minimum 5 years of experience in channel marketing, partner programs, or B2B marketing
Strong understanding of channel ecosystems and partner business models
Good communication (written and verbal), reporting, and presentation skills
Ability to work in a highly cross-functional environment to drive outcome-based plans, programs, and execution
Understanding of a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and industry events
Demonstrated pipeline impact of partnerships and programs
Highly motivated, self-starter that can build and launch programs and communications within budget and effectively manage multiple timelines
Data-driven mindset with robust analytical and problem-solving abilities, utilizing key performance indicators to optimize marketing effectiveness
Experience managing MDF programs, SPIFF incentives, and partner portals
Knowledge of digital & field marketing tactics and partner enablement best practices
Ability to thrive in a fast-paced, agile environment
Preferred
Cybersecurity industry experience is preferred
Company
Varonis
Varonis is a pioneer in data security and analytics, fighting a different battle than conventional cybersecurity companies.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$430.46MKey Investors
Convergence Investment PartnersDell EMC
2024-09-05Post Ipo Debt· $400M
2021-01-01Post Ipo Equity
2020-01-01Post Ipo Debt
Leadership Team
Brian Vecci
Field CTO
David Gibson
SVP of Strategic Programs
Recent News
Morningstar.com
2026-01-08
Company data provided by crunchbase