One Identity · 2 weeks ago
Marketing Director
King County, WA
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expOne Identity is a leader in the Identity and Access Management market, and they are seeking a senior marketing leader to lead Product Marketing, Analyst Relations, and Marketing Website. This strategic role integrates analyst engagement, product positioning, and digital experience excellence to elevate brand credibility and support demand generation.
Fraud DetectionIdentity ManagementSoftware
Responsibilities
Develop and execute the analyst relations strategy to strengthen company visibility with Gartner, Forrester, IDC, KuppingerCole, and other firms
Prepare executives and SMEs with messaging, positioning, and briefing materials
Track key analyst reports (Magic Quadrant, Wave, Market Guides) and influence outcomes through proactive engagement
Share analyst insights with product, marketing, sales, and executive teams to guide strategy
Monitor competitor positioning and communicate implications to leadership
Own product messaging, value propositions, and positioning across audiences and verticals
Translate technical product capabilities into clear, compelling narratives for marketing and sales
Develop product collateral (datasheets, one-pagers, presentations, competitive battlecards, use-case content)
Partner with Product Management to align roadmaps, launches, and release communications
Support digital marketing with messaging frameworks, campaign inputs, and persona insights
Conduct competitive research and share findings with sales and GTM stakeholders
Own the strategy, structure, and performance of the corporate website
Maintain site content, UX, navigation, and brand consistency to support product storytelling and conversions
Optimize pages for SEO, engagement, and pipeline metrics in collaboration with demand generation
Manage site analytics (GA4, Search Console, heatmaps) and deliver ongoing KPI reporting
Partner with design, content, and development teams to launch new pages, product content, and updates
Ensure technical excellence including site speed, accessibility, mobile responsiveness, and compliance
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
5-10 years of experience in Analyst Relations, Product Marketing, Website Management, or a combination
Experience working with major analyst firms strongly preferred
Strong understanding of product marketing frameworks and messaging strategy
Hands-on experience with CMS platforms, SEO tools, and analytics platforms
Excellent communication and storytelling skills
Ability to manage complex projects and collaborate cross-functionally
Preferred
Experience working with major analyst firms strongly preferred
Benefits
Our team members’ health and wellness is our priority as well as rewarding them for their hard work.
Company
One Identity
With flexible deployment options – from self-managed to fully managed – our solutions integrate seamlessly into your environment to strengthen your identity perimeter, protect against breaches and ensure governance and compliance.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$3M2005-07-12Acquired
2004-07-27Series Unknown· $3M
Leadership Team
Mark Logan
President and CEO
Robert Sandri
Customer CTO - Federal
Company data provided by crunchbase