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Fanatics · 2 days ago

Sr. Director, Experiential & Partnership Marketing - Credit Card

New York, NY

Full-time

Onsite

Director/Executive

$240K/yr - $290K/yr

10+ years exp

Fanatics is building a leading global digital sports platform, and they are seeking a bold, creative, and culture-driven Sr. Director, Experiential & Partnership Marketing to lead brand engagement. This role involves designing high-impact experiences and partnerships to drive awareness, adoption, and engagement of the credit card.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Design, launch, and optimize immersive experiences across live events, and Fanatics-owned properties

Develop acquisition-focused strategies at events, ensuring every experience drives sign-ups and engagement

Build and manage strategic partnerships with athletes, leagues, teams, and brands to co-create culturally relevant and fan-first campaigns

Oversee production, logistics, vendor management, and measurement of all experiential initiatives

Translate the credit card’s benefits and value proposition into memorable real-world moments that resonate with fans

Own influencer and creator programming, including identification, strategy, creative briefing, contracting, and performance measurement

Develop social-first campaigns and guerrilla activations that generate buzz, brand awareness, and adoption

Collaborate with creative, growth, social and PR teams to amplify campaigns and align on storytelling moments

Monitor trends in sports, culture, and social media to inform proactive, culturally relevant activations

Ensure all influencer, social, and partnership content meets compliance and regulatory standards

Lead the integrated calendar for experiential, social, and partnership campaigns

Partner with brand, growth, product, loyalty, and event teams to ensure a cohesive, premium brand experience across all touchpoints

Build measurement frameworks tracking brand lift, buzz, event-driven acquisition, and campaign ROI

Manage agencies, production partners, experiential vendors, and influencer platforms

Qualification

Experiential marketingPartnership marketingInfluencer marketingSocial media strategyProject managementCross-functional communicationCultural relevanceRegulatory compliancePassion for sports