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Half Magic Beauty · 1 day ago

Influencer Relations Assistant Manager

Los Angeles, CA

Full-time

Onsite

Entry, Mid Level

2+ years exp

Half Magic Beauty is a trend-setting beauty brand looking for an Assistant Manager, Influencer Relations. This role involves building a comprehensive influencer marketing strategy and managing influencer campaigns across various platforms.

BeautyBrand MarketingDirect Marketing

Responsibilities

Manage evergreen and launch-specific influencer campaigns from start to finish including theme, gifting and paid one-to-one influencer partnerships across Instagram, TikTok, YouTube, and other emerging platforms

Drive development of brand and launch-specific gifting strategies under supervision from Marketing leadership

Develop, manage and track influencer list

Identify new influencers (all levels) for gifting and paid partnerships

Oversee daily send-outs to influencers, brand partners, makeup artists, celebrities

Built authentic, professional relationships with influencers (across beauty and entertainment) and their teams

Lead the eventing strategy including the number, theme, timing, and invite list for events and brand trips

Manage all deadlines to ensure events are on time and within budget

Collect post mortem analysis to review pros and cons of execution

Work with eventing agencies and staff events as needed

Collaborate with senior leadership to develop affiliate marketing network and build revenue- driving influencer partnerships

Track and analyze ROI

Qualification

Social Media MarketingInfluencer ManagementProject ManagementData AnalysisEvent ManagementPassion for BeautyRelationship BuildingAdaptabilityDetail-orientedProblem Solving

Required

Must be located in Los Angeles

2-3 years of Social Media Marketing and Influencer experience in beauty preferred

Proficient in relevant social channels including Instagram, TikTok, Pinterest, Snapchat and YouTube as well as emerging channels

Strong comfort with metrics and ability to use data to improve the influencer list

Strong project management skills - able to plan for and manage deadlines

Ability to build strong, authentic relationships with influencers

Must have a voracious appetite and passion for Social Media, excitement for learning, and be open to new experiences and challenges

Personable and flexible with demands and changes in a fast-paced business environment and the ability to adapt quickly in an ever-changing Social Media landscape

Highly organized, detail-oriented, and professional

Ability to problem solve in a deadline-intensive environment

Strong personal affinity for beauty and beauty trends