Director of Alumni Engagement and Marketing Communications jobs in United States
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University of the Pacific · 1 day ago

Director of Alumni Engagement and Marketing Communications

University of the Pacific is seeking a visionary Director of Alumni Engagement and Marketing Communications to serve as the chief storyteller for their alumni network. This role involves developing integrated marketing strategies, leading innovative outreach efforts, and fostering community among alumni to enhance engagement and support for the university.

Higher Education
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Culture & Values
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Responsibilities

Develop and implement a high-level, multi-channel, integrated marketing and communications plan to inspire lifelong loyalty among current and future alumni
Act as the primary guardian of the Pacific Alumni brand, ensuring every campaign resonates with quality and consistency
Lead the integration of AI and emerging tools to identify and connect with untapped alumni populations
Utilize advanced metrics and CASE standards to measure impact and optimize our engagement strategies
Design and implement compelling programs and content across all platforms—from high-impact events to social media and emails—to engage alumni and strengthen their connection to the university
Plan, develop, and implement programs and projects that strategically engage alumni in strengthening their relationship with the University
Provide direct leadership and supervisory oversight for member(s) of the Alumni Engagement team
Serve as a strategic partner to the Pacific Alumni Association (PAA) Board, driving focused volunteer leadership and service to Pacific
Collaborate across campus to align alumni activities and communications with broader university goals and successful joint programming across all campuses
Partner with Development colleagues to bridge the gap between engagement and philanthropy, cultivating the next generation of Pacific donors
Represent Pacific at our most vital alumni gatherings
Orchestrate and host signature experiences, including reunions, regional events and committee meetings
Beyond the desk, this role is a physically active, event-based position that focuses on the end-to-end execution of events
Foster genuine relationships by being present where alumni are, whether that is on campus or at regional events

Qualification

Marketing CommunicationsAlumni RelationsData AnalysisEvent ManagementDatabase ProficiencyLeadership ExperienceTeam BuildingCultural SensitivityInterpersonal SkillsProject Management

Required

Bachelor's Degree
A minimum of five (5) years of progressive leadership in marketing, communications, development or alumni relations
A minimum of one (1) year of supervisor experience
Must be prepared to work non-business hours and weekends
Occasional travel both local and overnight
Valid driver's license required
Incumbent must also be able to meet the University's fleet rules and be eligible to drive for University business

Preferred

Active service experience on University Committees or within professional organizations
Proficiency in utilizing databases (e.g., Blackbaud) and relevant software to manage and analyze alumni data and communication metrics
Deep understanding of modern communication principles
Advanced knowledge of principles and methods for successful alumni programs in alignment with CASE Alumni Engagement Metrics standards
Demonstrated supervisory experience, team-building, and management skills
Excellent interpersonal skills with the ability to connect with a diverse range of alumni, staff, faculty, and volunteers
Outstanding interpersonal skills and the ability to implement high-level, integrated marketing communications projects
Proven ability to establish, steward, and grow productive relationships with diverse volunteer populations
Ability to organize and complete multiple high-level tasks simultaneously with close attention to detail and deadline management
Exhibits high professional and ethical standards, flexibility, and adaptability
Experience and sensitivity in working with people of diverse backgrounds and cultures
Demonstrated experience in advancing social justice, equity, and inclusion in a university setting
Ability to engage and integrate culturally responsive practices and knowledge in their work

Company

University of the Pacific

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University of the Pacific is a highly-ranked national university providing personal, student-centered liberal arts.

Funding

Current Stage
Late Stage

Leadership Team

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Wesley Yourth
Deputy Director of Athletics - Chief Operating Officer
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Cari Keller
Director of HR Partner Services
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