The RealReal · 21 hours ago
Senior Consumer Insights Manager
San Francisco, CA
Full-time
Hybrid
Senior Level
$135K/yr - $170K/yr
7+ years expThe RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, and they are seeking a strategic and analytical Senior Consumer Insights Manager to lead their understanding of clients and the luxury resale market. This role involves driving consumer insights, market research, brand tracking, and NPS programs to influence long-term strategy and priorities across the organization.
E-CommerceFashionLifestyleMarketplace
Responsibilities
Lead Consumer & Market Insights Strategy: Define and execute TRR’s insights roadmap across client needs, market dynamics, TAM sizing, and competitive trends
Serve as the Voice of the Client & Market: Bring forward insights on consignor and buyer behavior, luxury trends, and digital commerce patterns to guide decision-making
Manage Always-On Brand Tracking: Oversee methodology, reporting cadence, vendor relationships, and provide clear readouts that highlight brand health and audience shifts
Run External Research Studies: Design and manage quantitative and qualitative studies focused on brand perception, client motivations, loyalty drivers, and experience insights (non-UX)
Own the Enterprise NPS Program: Lead platform governance, analysis, reporting, and cross-functional initiatives to improve client satisfaction and loyalty
Conduct Market Research & TAM Analysis: Deliver category insights, TAM assessments, competitive benchmarking, and trend reporting to inform strategic planning
Develop Insight Narratives: Translate complex data and research into concise presentations and recommendations for leaders across the org, including: Strategy, Product, Marketing, Brand, and Operations
Enhance the End-to-End Client Journey: Lead cross-functional efforts to identify pain points and opportunities to improve the consignor and buyer experience
Manage Research Vendors & Tools: Ensure methodological rigor, quality execution, and effective delivery across all external research partnerships
Integrate Behavioral & Attitudinal Data: Go beyond self-reported survey data by utilizing Looker and internal BI tools to analyze behavioral and transactional data, creating a holistic view of what clients say versus how they actually spend and consign
Strategic Opportunity Analysis: Partner with Finance and Strategy to model the potential financial impact of proposed initiatives, using data to validate Total Addressable Market (TAM) assumptions and growth levers
Qualification
Required
7+ years of experience in consumer insights, market research, or customer strategy
Strong expertise in quant + qual research, brand tracking, and survey design
Experience with market analysis, TAM sizing, and competitive landscape assessment
Proven ability to turn complex data into clear, actionable insights for senior leaders
Experience owning or contributing to NPS programs or customer satisfaction measurement
Strong cross-functional leadership and communication skills
Proficiency with insight platforms (e.g., Qualtrics, Momentive, brand trackers)
Experience working with Business Intelligence tools (Looker preferred) and familiarity with SQL or similar query languages to self-serve data extraction and analysis
Comfort working with large, complex datasets, including financial metrics (AOV, LTV, Take Rate) and user behavior, to develop a holistic customer picture
Customer-first mindset and comfort in fast-paced, high-growth environments
Ability to travel 5%
Preferred
Experience in ecommerce, luxury, marketplace, or retail environments
Experience managing research vendors or specialized methodologies (e.g., segmentation, conjoint)
Benefits
Employee Stock Purchase Plan
401K with Company Match
Medical, Dental & Vision Insurance
Paid Parental Leave
9 Paid Company Holidays
Flexible Time Off (With Manager Approval)
Company
The RealReal
The RealReal is an online marketplace for authenticated and consigned luxury goods.
1001-5000 employees
H1B Sponsorship
The RealReal has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (10)
2023 (10)
2022 (14)
2021 (8)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$356.87MKey Investors
GreyLion CapitalGreat Hill PartnersGreenspring Associates
2019-06-28IPO
2019-03-01Series H· $70M
2018-07-25Series G· $115M
Leadership Team
Rati Levesque
President & CEO
Frank Zhu
Chief Analytics Officer
Recent News
2026-01-08
2026-01-03
2025-11-27
Company data provided by crunchbase