Freshpet · 2 days ago
Director - Innovation - Technology and Partnerships (Marketing)
Bedminster, NJ
Full-time
Onsite
Director/Executive
$180K/yr - $210K/yr
8+ years expFreshpet is a company focused on changing the way people nourish their pets. The Director of Innovation – Technology & Partnerships will lead the development of new capabilities that enhance consumer relationships and expand the market through technology and strategic partnerships.
Food and BeverageFood ProcessingPet
No H1B
Responsibilities
Identify and develop technology platforms that enhance Freshpet’s ability to deliver personalized, connected, and data-driven experiences
Explore applications of AI, advanced analytics, digital tools, and connected data to support personalization, decision-making, and consumer engagement
Translate emerging technologies into practical pilots, proofs of concept, and scalable capabilities
Lead the discovery, evaluation, and activation of external partnerships across: pet health and wellness technology, diagnostics and monitoring, data and AI platforms, digital services and subscriptions, insurance, care, and lifestyle adjacencies
Assess build / partner / buy options and develop clear business cases
Manage early-stage partnerships, pilots, and joint initiatives through testing and scale-readiness
Own a portfolio of Horizon 2+ technology and partnership initiatives, from concept through validation
Define success metrics, learning agendas, and decision gates for each initiative
Work cross-functionally with Digital, IT, Insights, Marketing, Operations, Legal, and Finance to move ideas forward
Ground technology and partnership opportunities in real consumer problems—especially around convenience, confidence, health, and longevity
Ensure solutions are intuitive, valuable, and aligned with Freshpet’s brand promise
Partner with Insights teams to test desirability, usability, and willingness to pay
Help the organization understand and adopt new capabilities by simplifying complexity
Support the SVP in communicating innovation progress, implications, and recommendations to senior leadership
Act as a bridge between external innovators and internal teams
Qualification
Required
8–12+ years of experience in innovation, technology strategy, digital product, partnerships, or new business development
Proven experience working with external partners, startups, or technology vendors
Comfort operating in ambiguity and building from concept to pilot to scale
Strong business acumen—able to evaluate economics, risks, and scalability
Experience collaborating with digital, IT, legal, finance, and operations teams
Clear communicator who can translate technical concepts into business impact
Curiosity about emerging trends in AI, personalization, health tech, and digital ecosystems
Passion for improving pet health and consumer experience through innovation
Benefits
Medical, dental and vision insurance
Basic and optional life insurance
Short- and long-term disability protection
Flexible spending accounts
401(k) plan with company match
Paid parental leave
Pet insurance
Tuition assistance
A generous PTO plan
Company
Freshpet
Freshpet is an American manufacturer of refrigerated food and treats for dogs and cats. It was founded in 2006 by pet food industry
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$700MKey Investors
JANA PartnersMidOcean Partners
2023-03-15Post Ipo Debt· $350M
2022-09-22Post Ipo Equity
2022-05-03Post Ipo Equity· $350M
Leadership Team
William Cyr
CEO
Scott Morris
Co-Founder & President
Recent News
EIN Presswire
2025-12-01
The Motley Fool
2025-12-01
Company data provided by crunchbase