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O'Steen Automotive Group · 20 hours ago

Marketing & Social Media Director-O'Steen Automotive Group

10863 Philips Highway, Jacksonville, FL, USA

Full-time

Onsite

Director/Executive

O'Steen Automotive Group is a family-owned dealership group known for its strong community presence and customer-first culture. They are seeking an experienced Marketing & Social Media Director to lead and execute all aspects of digital marketing, social media, website management, and community engagement.

AutomotiveCustomer ServiceRetail

Responsibilities

Plan, create, deploy, and optimize paid digital media campaigns across Meta (Facebook/Instagram), Google Ads, and other paid channels

Understand ad buying, placement, budgeting, targeting, and performance tracking

Track and report results using tools such as Google Ads, GA4, Genius Monkey, or similar platforms

Optimize campaigns based on KPIs including CTR, CPL, conversions, and ROI

Develop and manage a content calendar/scheduler for all social platforms

Manage Meta Business Manager, including ad accounts, pixels, and reporting

Create, schedule, and publish posts, stories, reels, and short-form video

Monitor engagement, respond to messages/comments, and manage brand reputation

Manage and update the dealer website (DDC platforms preferred)

Create and optimize website content for SEO and SMO

Publish and manage blogs, stories, landing pages, photos, and videos

Ensure optimal formatting, page speed, mobile responsiveness, and optimized content structure

Coordinate with website vendors and developers as needed

Coordinate with OEM brands to ensure full compliance with branding, advertising, and co-op requirements

Prepare and submit OEM co-op reimbursement requests, including required documentation and reporting

Manage OEM display ads and promotional assets

Design digital and print assets including display ads, social graphics, email graphics, and event materials

Use Adobe InDesign, Canva, and other design tools to create on-brand materials

Maintain consistent branding across all platforms and campaigns

Create, deploy, and track traditional and digital email blasts

Segment audiences, design templates, and analyze performance metrics

Capture photography and video for events, promotions, and social media

Edit raw video footage using DaVinci Resolve, Adobe Premiere Pro, or similar NLE software

Create short-form and long-form video content for ads and organic use

Plan, host, coordinate, and execute community events, sponsorships, and on-site activations

Manage event promotion before, during, and after events across digital channels

Capture content and measure event impact

Conduct and log interviews with staff, customers, and community partners

Edit interview footage and repurpose content for social media, website, and ads

Manage marketing budgets, planners, and calendars

Forecast spend, monitor performance, and adjust strategies accordingly

Work closely with leadership to align marketing goals with business objectives

Qualification

Digital marketingSocial media managementPaid advertisingGraphic designSEOEmail marketingVideo editingMeta Business ManagerGoogle AdsTime managementCommunication skillsOrganizational skills