Helen of Troy · 6 days ago
Brand Engagement & PR Specialist – Hydro Flask
Helen of Troy is a prominent player in the global consumer products industry, and they are seeking a Brand Engagement & PR Specialist for their Hydro Flask brand. This role involves planning and executing partnerships and engagement programs, managing events, and developing PR content to enhance the brand's public image and reach the right audiences.
Consumer GoodsManufacturingRetailShopping
Responsibilities
Support the execution of brand partnerships and ambassador programs in collaboration with the Brand Partnership & Engagement Marketing Manager. Coordinate timelines, communication, product seeding and logistics across internal teams, partners, and event agencies
Manage the planning and execution of brand, retail, PR and community events. Coordinate logistics, onsite execution, invitations, and follow-up activities
Contribute to the planning and execution of PR campaigns, including press releases, media outreach, influencer engagement, sample management, and event coordination
Assist in creating press materials, including press releases, media alerts, pitch decks, and other Partnership and PR content. Ensure messaging is consistent with brand identity and values
Monitor and report on the success of Partnerships & PR campaigns, using key metrics to measure effectiveness. Provide regular updates to the Brand Partnership & Engagement Marketing Manager and partner with Partners and PR agency to suggest improvements based on data
Collaborate with the social media team to align Partnerships, PR and social media efforts, ensuring consistent messaging across platforms
Manage Partnerships, Events and PR calendars, track budgets, and coordinate meetings with the partners, agencies and other stakeholders
Qualification
Required
Bachelor's degree in marketing, public relations, communications, or a related field
3+ years of experience in marketing, public relations, or a related field
Proficiency in Microsoft Office and familiarity with PR and marketing tools and software
Ability to lift up to 50 lbs. for event activations
Ability to travel up to 25% domestically as needed
Authorized to work in the United States on a full-time basis
Exceptional written and verbal communication skills, with the ability to craft compelling narratives and interact with stakeholders at all levels
Strong organizational and project management skills, with the ability to multitask and meet deadlines
Ability to work collaboratively with internal teams and external partners
Meticulous attention to detail and accuracy in all aspects of work
Preferred
Experience working with PR and Event agencies
Benefits
Salary + Bonus
Healthcare
Dental
Vision
Paid Holidays
Paid Parental Leave
401(k) with company match
Basic Life Insurance
Short Term Disability (STD)
Long Term Disability (LTD)
Paid Time Off (PTO)
Paid Charitable (volunteer) Leave
Educational Assistance
Company
Helen of Troy
Helen of Troy is a consumer products company that designs, develops beauty products personal care and housewares.
Funding
Current Stage
Public CompanyTotal Funding
$1.5B2024-02-20Post Ipo Debt· $1.5B
1982-08-13IPO
Leadership Team
Brian Grass
CFO
Recent News
2026-01-11
Benzinga.com
2026-01-09
Company data provided by crunchbase